Marketing Manager

Drlogy; Lucknow; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Drlogy is seeking a Marketing Manager in Lucknow to plan and execute hospital marketing strategies, drive business development, and grow referrals. The role requires leadership, healthcare marketing knowledge, and result-oriented planning to enhance patient footfall and market presence.

You will lead a team, coordinate with doctors, corporates, and community partners, and oversee campaigns, events, and digital visibility to strengthen brand positioning.

Qualifications

• Business development and marketing skills relevant to hospital/healthcare
• Strong leadership and team management capabilities
• Excellent communication and stakeholder engagement skills

Responsibilities

• Develop and implement hospital marketing and business development strategies.
• Manage referral marketing, doctor engagement, and corporate tie-up activities.
• Lead and supervise the marketing team to achieve assigned targets.
• Identify new business opportunities for hospital growth.
• Build relationships with doctors, clinics, corporates, institutions, and community partners.
• Plan health camps, awareness programs, promotional activities, and outreach events.
• Monitor marketing performance, lead generation, patient conversion, and campaign results.
• Coordinate with management for marketing plans, budgets, and growth initiatives.
• Analyze market trends, competitor activities, and patient demand.
• Support hospital branding, digital visibility, and community presence.
• Guide marketing executives in field activities, reporting, and follow-ups.
• Maintain professional communication with external stakeholders and referral partners.
• Prepare MIS reports, campaign reports, and business growth updates.
• Ensure ethical healthcare marketing practices as per hospital standards.
• Coordinate with internal departments for smooth handling of referred patients.
• Contribute to revenue growth and strong hospital market positioning.

Skills

Business Development

Team management

Job description

Viraj Khand - 5, Institutional Area, Gomti Nagar, Lucknow – 226010

Work Mode

Work From Office

Department

Marketing

Role

Marketing Manager

Employment type

• Full time

Key Skills

Business Development

Team management

Preference Languages

Any Language

Job Description

Marketing Manager is responsible for planning and executing hospital marketing strategies, business development activities, referral growth, corporate tie-ups, brand promotion, and team performance management. The role requires strong healthcare marketing knowledge, leadership skills, communication ability, and result-oriented planning. The Marketing Manager supports hospital growth by increasing patient footfall, building referral networks, and strengthening the hospital's market presence.

Role & Responsibilities

• Develop and implement hospital marketing and business development strategies.
• Manage referral marketing, doctor engagement, and corporate tie-up activities.
• Lead and supervise the marketing team to achieve assigned targets.
• Identify new business opportunities for hospital growth.
• Build relationships with doctors, clinics, corporates, institutions, and community partners.
• Plan health camps, awareness programs, promotional activities, and outreach events.
• Monitor marketing performance, lead generation, patient conversion, and campaign results.
• Coordinate with management for marketing plans, budgets, and growth initiatives.
• Analyze market trends, competitor activities, and patient demand.
• Support hospital branding, digital visibility, and community presence.
• Guide marketing executives in field activities, reporting, and follow-ups.
• Maintain professional communication with external stakeholders and referral partners.
• Prepare MIS reports, campaign reports, and business growth updates.
• Ensure ethical healthcare marketing practices as per hospital standards.
• Coordinate with internal departments for smooth handling of referred patients.
• Contribute to revenue growth and strong hospital market positioning.