Marketing Manager

Drlogy; Mysuru; On-site; INR 600,000 - 800,000; Full time

Job summary

Drlogy in Mysuru, Karnataka, is looking for a Marketing Manager to lead hospital marketing strategies and patient lead generation. The successful candidate will execute local branding and outreach activities, supervising field teams to ensure effective marketing execution.

Applicants should have an MBA or equivalent degree and 5–6 years of experience in healthcare marketing, sales planning, and referral management. Join our team and contribute to developing strong patient relationships and community health initiatives.

Qualifications

• 5–6 years of experience in healthcare marketing and sales roles.
• Strong ability to build referral relationships and track marketing activities.

Responsibilities

• Plan and execute marketing strategies to increase patient footfall.
• Build strong referral relationships with local healthcare partners.
• Lead field marketing activities and community outreach.
• Guide marketing executives for lead generation and follow-ups.
• Promote hospital services and analyze local market trends.

Skills

Healthcare marketing

Sales planning

Referral management

Business development

Education

MBA or any degree qualification

Job description

The Marketing Manager will be responsible for leading hospital marketing, patient lead generation, referral development, local branding, field team supervision, and healthcare outreach activities at Suyog Hospital, Mysore. This requires MBA or any degree qualification with 5–6 years of experience in healthcare marketing, sales planning, referral management, and hospital business development.

Responsibilities

• Plan and execute hospital marketing strategies to increase patient footfall.
• Build strong referral relationships with doctors, clinics, diagnostics, corporates, and local healthcare partners.
• Lead field marketing activities, health camps, awareness programs, and community outreach.
• Guide and monitor marketing executives for daily visits, lead generation, and follow-ups.
• Promote hospital services, specialties, doctors, health packages, and facilities professionally.
• Track marketing enquiries, referrals, campaign response, and patient conversion data.
• Coordinate with OPD, admission, billing, patient care, and clinical departments for smooth patient support.
• Analyze local market trends, competitor activities, and new growth opportunities.
• Prepare marketing reports, lead trackers, referral MIS, and performance updates.
• Support digital and offline branding activities when required.
• Handle partner queries and service-related feedback professionally.
• Ensure ethical, patient-friendly, and result-oriented hospital marketing practices.