Assistant General Manager Marketing

Rama Medicare; Sector 10; On-site; INR 2,500,000 - 6,000,000; Full time

Job summary

Rama Medicare is seeking a senior Hospital Marketing leader to drive growth through strategic brand building, doctor engagement, and outreach programs in the Uttar Pradesh region.

The role requires an MBA, 15+ years in hospital marketing, and a strong network in the medical fraternity; you will lead the marketing team, oversee CME events, corporate tie-ups, and ensure visibility across channels.

Qualifications

• MBA from a reputed institute.
• Must have 15+ years of experience in Hospital Marketing.
• Must have worked with a reputed Hospital / Multi-Speciality Hospital.
• Must have a strong network in the medical fraternity & local market.
• Must have excellent communication, leadership, and team management skills.
• MBA in Marketing / Hospital Management from a Top Tier Institute will be preferred.

Responsibilities

• Develop and execute marketing strategies to increase hospital footfall, OPD/IPD numbers & brand visibility.
• Handle BTL, ATL activities, digital marketing, doctor engagement programs, health camps & corporate tie-ups.
• Build and maintain relationships with doctors, TPAs, corporates and referral partners.
• Lead, train and manage the marketing team and field executives.
• Plan CME, health awareness camps, and outreach programs in nearby areas.
• Monitor competitor activity and market trends.
• Responsible for brand building and reputation management of the hospital
• Coordinate with internal departments for promotional activities.

Skills

Leadership

Team management

Communication

Strategic marketing

Networking in medical fraternity

Education

MBA in Marketing / Hospital Management

MBA from reputed institute

Job description

Role & responsibilities :

Develop and execute marketing strategies to increase hospital footfall, OPD/IPD numbers & brand visibility.

Handle BTL, ATL activities, digital marketing, doctor engagement programs, health camps & corporate tie-ups.

Build and maintain relationships with doctors, TPAs, corporates and referral partners.

Lead, train and manage the marketing team and field executives.

Plan CME, health awareness camps, and outreach programs in nearby areas.

Monitor competitor activity and market trends.

Responsible for brand building and reputation management of the hospital

.Coordinate with internal departments for promotional activities.

Preferred candidate profile :

MBA from a reputed institute.

Must have 15+ years of experience in Hospital Marketing.

Must have worked with a reputed Hospital / Multi-Speciality Hospital.

Must have a strong network in the medical fraternity & local market

.Must have excellent communication, leadership, and team management skills.

MBA in Marketing / Hospital Management from a Top Tier Institute will be preferred.