Marketing Manager

Drlogy; Bhopal; On-site; INR 600,000 - 850,000; Full time

Benefits offered by this job

High Salary + Incentives

Performance Bonus

Growth & Rewards

Job summary

Drlogy is seeking a Marketing Manager in Bhopal, Madhya Pradesh, responsible for planning and executing hospital marketing and business development strategies. The ideal candidate will enhance hospital visibility and patient engagement through effective outreach efforts, relationship-building with healthcare partners, and strategic marketing initiatives.

This full-time role requires strong skills in business development and brand promotion, with a focus on community outreach and ethical marketing practices.

Qualifications

• 5+ years of experience in marketing, preferably in healthcare.
• Strong relationship-building skills with doctors and healthcare professionals.
• Proficient in developing marketing strategies and conducting outreach programs.

Responsibilities

• Develop and implement hospital marketing strategies.
• Build relationships with doctors and referral partners.
• Plan and supervise field marketing activities.
• Identify new business opportunities.
• Monitor market trends and competitor activities.
• Coordinate with consultants and department heads.
• Manage and guide marketing executives.
• Prepare marketing plans and performance reports.
• Support digital marketing teams.
• Manage corporate tie-ups and health check-up programs.
• Track marketing leads and campaign outcomes.
• Ensure ethical marketing communication.
• Handle patient and partner feedback.

Skills

Business Development

Brand Promotion

Performance Bonus

Growth

Rewards

Job description

Work Mode

Work From Office

Department

Marketing

Role

Marketing Manager

Employment type

• Full time

Key Skills

Business Development

Brand Promotion; Benefits: High Salary + Incentives

Performance Bonus

Growth & Rewards

Preference Languages

Any Language

Job Description

Marketing Manager is responsible for planning and executing hospital marketing, business development, brand promotion, patient outreach, and referral growth activities. The includes developing relationships with doctors, clinics, corporates, communities, and healthcare partners to increase hospital visibility and patient footfall. The Marketing Manager leads marketing strategies, manages field teams, tracks performance, and supports hospital revenue growth through ethical healthcare promotion.

Role & Responsibilities

• Develop and implement hospital marketing strategies to promote services, specialties, and facilities.
• Build strong relationships with doctors, clinics, diagnostic centers, corporates, and referral partners.
• Plan and supervise field marketing activities, health camps, awareness drives, and community outreach programs.
• Identify new business opportunities to increase patient footfall, referrals, and hospital visibility.
• Monitor local healthcare market trends, competitor activities, and patient demand patterns.
• Coordinate with consultants and department heads to promote key specialties and healthcare packages.
• Manage marketing executives and guide them on daily visits, lead generation, and relationship-building activities.
• Prepare marketing plans, monthly targets, campaign calendars, and performance reports.
• Support digital marketing teams with local content, campaign ideas, patient awareness topics, and event updates.
• Coordinate corporate tie‑ups, insurance partnerships, institutional visits, and health check‑up programs.
• Track marketing leads, referral conversion, campaign outcomes, and return on marketing efforts.
• Ensure all marketing communication follows ethical healthcare promotion standards.
• Handle patient and partner feedback and coordinate with internal teams for service improvement.
• Represent the hospital professionally in meetings, events, camps, and public interactions.
• Support management in brand building, service promotion, and long‑term business growth.