Marketing Manager - Healthcare

DR P Alikuttys Ayurveda And Modern Hospital Kottakkal; Kottakkal; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

DR P Alikuttys Ayurveda And Modern Hospital Kottakkal is seeking an experienced marketing leader to oversee the hospital's brand and growth across digital and offline channels.

The role focuses on building a strong brand presence, managing the digital marketing and social media team, and driving patient acquisition in India, GCC, and international markets, with collaboration across departments and partners.

Qualifications

• Masters degree in Marketing or MBA preferred.
• 2-5 years of experience in healthcare/hospital marketing.
• Experience in digital marketing, social media, branding, and business development.
• Proven team leadership experience.
• Experience with patient acquisition and healthcare marketing.
• Exposure to GCC and international patient marketing is advantageous.
• Strong understanding of current marketing trends, digital platforms, and lead-generation.
• Excellent communication, analytical, planning, and leadership skills.

Responsibilities

• Lead and manage the hospital's overall marketing activities, including digital and offline marketing.
• Develop and implement marketing strategies to strengthen brand presence and business growth.
• Lead the digital marketing and social media team and monitor campaign performance.
• Plan and execute digital campaigns, advertisements, promotional activities, medical camps, outreach programs, and canvassing initiatives.
• Develop patient acquisition strategies for India, GCC, and other international markets.
• Identify new markets, partnerships, collaborations, and business development opportunities.
• Establish marketing plans, standards, campaigns, and execution processes.
• Monitor current digital marketing, social media, healthcare marketing, and market trends.
• Analyze campaign performance, lead generation, patient conversion, and ROI.
• Prepare regular marketing reports and performance updates for management.
• Coordinate with internal departments, external agencies, partners, and other stakeholders to ensure effective execution.

Skills

Digital marketing

Social media marketing

Branding

Business development

Team leadership

Communication skills

Analytical skills

Education

Master's degree in Marketing/Business Administration

Job description

Role & responsibilities

• Lead and manage the hospitals overall marketing activities, including digital and offline marketing.
• Develop and implement marketing strategies to strengthen brand presence and business growth.
• Lead the digital marketing and social media team and monitor campaign performance.
• Plan and execute digital campaigns, advertisements, promotional activities, medical camps, outreach programs, and canvassing initiatives.
• Develop effective patient acquisition strategies for India, GCC, and other international markets.
• Identify new markets, partnerships, collaborations, and business development opportunities.
• Establish marketing plans, standards, campaigns, and execution processes.
• Monitor current digital marketing, social media, healthcare marketing, and market trends.
• Analyze campaign performance, lead generation, patient conversion, and ROI.
• Prepare regular marketing reports and performance updates for management.
• Coordinate with internal departments, external agencies, partners, and other stakeholders to ensure effective execution.

Preferred candidate profile

• Masters degree in Marketing, Business Administration, or a related field; MBA preferred.
• 2-5 years of experience in healthcare/hospital marketing.
• Strong experience in digital marketing, social media marketing, branding, and business development.
• Proven experience in team leadership, particularly managing digital/social media marketing teams.
• Experience in patient acquisition and healthcare marketing.
• Exposure to GCC and international patient marketing will be an advantage.
• Strong understanding of current marketing trends, digital platforms, advertising, and lead-generation strategies.
• Excellent communication, analytical, planning, and leadership skills.