Marketing Manager

The Millennium School; Chennai District, Coimbatore District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

The Millennium School in Chennai invites a seasoned marketing professional to lead its school branding and admission campaigns. You will drive digital marketing, organize local events, and build partnerships with playschools and community groups.

The role requires strong communication, field presence, and the ability to convert leads into admissions while coordinating with admissions and external agencies. Join a dynamic team focused on expanding enrollment through strategic marketing

Qualifications

• Minimum 5 years of experience in school or education marketing.
• Proven ability to plan and execute marketing campaigns.
• Experience generating leads and converting them into admissions.
• Strong understanding of digital and social media marketing.
• Experience in field outreach and local community partnerships.

Responsibilities

• Develop and execute marketing strategies to enhance brand visibility for the school.
• Plan admission-focused campaigns to generate quality leads and support targets.
• Organise on-ground promotional activities, events, outreach and local marketing initiatives.
• Build collaborations with playschools, preschools, educational institutions and community partners.
• Generate leads through partnerships, events, referrals and field marketing activities.
• Work with admissions to ensure timely follow-up and conversion of leads.

Skills

School marketing

Lead generation

Digital marketing

Event planning

Stakeholder management

Communication and presentation

Job description

Role & responsibilities

• Develop and execute effective marketing and promotional strategies to enhance the schools brand visibility.
• Plan and manage admission-focused marketing campaigns to generate quality leads and support admission targets.
• Organise and execute on-ground promotional activities, events, outreach programmes, and local marketing initiatives.
• Build and maintain strong collaborations with playschools, preschools, educational institutions, and relevant community partners.
• Generate leads through school partnerships, events, referral networks, and field marketing activities.
• Work closely with the admissions team to ensure timely follow-up and conversion of marketing-generated leads.
• Plan and monitor digital marketing initiatives across social media, online platforms, paid campaigns, and other digital channels.
• Coordinate with internal teams and external agencies for campaign execution, creatives, branding, and promotional materials.
• Track campaign performance, lead generation, conversion outcomes, and return on marketing efforts.
• Conduct market research and analyse competitor activities to identify new opportunities.

Preferred candidate profile

• Minimum 5 years of experience in school marketing, education marketing, brand promotion, or lead generation.
• Strong experience in planning and executing marketing and promotional campaigns.
• Proven ability to generate leads and support their conversion into admissions.
• Good understanding of digital marketing, social media marketing, online campaigns, and lead-generation strategies.
• Experience in collaborating with playschools and educational partners will be preferred.
• Comfortable with extensive fieldwork, local outreach, events, and on-ground promotional activities.
• Excellent communication, networking, stakeholder-management, and presentation skills.