Marketing Manager

Altus Learning; Ahmedabad District; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Altus Learning in Ahmedabad, Gujarat, is seeking a Marketing Manager with 3–5 years of experience and an MBA in Marketing. The role focuses on marketing strategy, admissions lead generation, and school promotions, reporting to the school management. Location is Ahmedabad, Gujarat, with on-site responsibilities.

The candidate will develop annual and quarterly plans, build brand positioning, and coordinate events and campaigns to increase enrolment. MBA Marketing required.

Qualifications

• MBA in marketing or equivalent with 3–5 years of experience in school marketing or education- sector

Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with admission and enrolment targets.
• Build the school's brand positioning and communicate its academic philosophy, facilities, achievements and unique offerings.
• Identify target parent segments and develop campaigns accordingly.
• Monitor competitors, market trends and local education-market opportunities.
• Develop marketing campaigns to generate quality admission enquiries and improve lead follow-up and conversion.
• Plan and promote open houses, exhibitions, parent engagement events and school activities.

Skills

Marketing strategy

Lead generation

Campaign planning

Brand positioning

Education

MBA Marketing

Job description

Role & responsibilities

1. Marketing Strategy

Develop and execute annual and quarterly marketing plans aligned with admission and enrolment targets.

Build the school's brand positioning and communicate its academic philosophy, facilities, achievements and unique offerings.

Identify target parent segments and develop campaigns accordingly.

Monitor competitors, market trends and local education-market opportunities.

2. Admissions & Lead Generation

Develop marketing campaigns to generate quality admission enquiries.

Work closely with the Admission Counselling team to improve lead follow-up and conversion.

Analyse the complete admission funnel from enquiry to campus visit to application and enrolment.

Prepare regular reports on leads, conversions, campaign performance and admission targets.

Develop strategies to improve enquiry-to-admission conversion.

3. Events & School Promotions

Plan and promote open houses, exhibitions, parent engagement events, workshops, seminars, competitions and school activities.

Develop local-area marketing initiatives to increase awareness among parents.

Coordinate school branding, outdoor advertising, print campaigns and promotional activities.

Build relationships with relevant community groups, institutions and local partners.

Preferred candidate profile

Experience : 3 to 5 Yrs

Education : MBA Marketing

Department: Marketing & Admissions
Location: Ahmedabad, Gujarat
Position: Marketing Manager
Reporting To: School Management / Senior Management