Marketing Manager

Pallavi Boduppal Educational Society; Medchal–Malkajgiri; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Pallavi Boduppal Educational Society in Telangana seeks a Marketing Manager to develop and execute strategies to boost admissions for two branches and strengthen the school's brand presence. You will lead digital campaigns, manage vendors, and coordinate with Admissions, Admin, and other school teams to ensure timely execution of marketing activities.

The role requires experience in school marketing, strong communication skills, and the ability to travel between two campuses to drive enrollment

Qualifications

• Prior experience in school/education marketing or admissions is preferred.
• Strong knowledge of school marketing and admission processes.
• Excellent digital marketing, social media, branding, and lead-generation skills.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Ability to understand parent expectations and convert them into effective marketing strategies.
• Strong analytical skills to evaluate campaigns and conversions.
• Experience in managing external vendors/agencies.
• Ability to independently plan and execute marketing campaigns.
• Strong organizational and multitasking skills.
• Ability to manage activities for two branches simultaneously.

Responsibilities

• Develop and implement annual, quarterly, and monthly marketing plans for both branches.
• Plan marketing strategies aligned with admission targets and school objectives.
• Identify target markets and develop branch-specific campaigns.
• Monitor education-sector trends, parent expectations, and competitor activities.
• Coordinate with Admissions to generate quality enquiries and conversions.
• Plan campaigns for admissions, events, and school initiatives.
• Strengthen and maintain the school's brand image across campuses.
• Plan digital marketing campaigns and manage social media content.
• Coordinate with vendors and agencies for marketing materials.
• Prepare and monitor the marketing budget and measure ROI.
• Prepare weekly and monthly marketing reports for both branches.
• Collaborate with Principal, Admissions, Academic, Admin, HR, Transport, Front Office.

Skills

School marketing

Lead generation

Digital marketing

Branding

Campaign management

Vendor management

Budget & ROI

Analytics

Communication

Tools

CRM software

Google Analytics

MS Office

Job description

Marketing Manager School

Role & Responsibilities

Role Objective:

To develop and execute effective marketing strategies for the school, strengthen the school's brand presence, generate quality admission enquiries, and support enrolment targets across two branches.

1. Marketing Strategy & Planning

• Develop and implement annual, quarterly, and monthly marketing plans for both branches.
• Plan marketing strategies aligned with admission targets and school objectives.
• Identify target markets and develop branch-specific marketing campaigns.
• Monitor education-sector trends, parent expectations, and competitor activities.
• Develop strategies to improve the school's visibility and market positioning.

2. Admissions & Lead Generation

• Work closely with the Admissions Team to generate quality admission enquiries.
• Plan and execute campaigns to increase enquiries, campus visits, and conversions.
• Track leads generated through different marketing channels and monitor conversion rates.
• Identify effective lead sources and optimize marketing expenditure accordingly.
• Support the Admissions Team with campaigns during peak admission seasons.
• Develop strategies to attract new parents and improve enrolment across both branches.

3. School Brand Management

• Strengthen and maintain the school's brand image across both campuses.
• Ensure consistency in branding, messaging, communication, and promotional materials.
• Coordinate the development of brochures, flyers, standees, banners, presentations, videos, and other marketing materials.
• Ensure all marketing communication reflects the school's vision, values, academic strengths, facilities, and achievements.

4. Digital & Social Media Marketing

• Plan and execute digital marketing campaigns for both branches.
• Manage and monitor social media platforms and ensure regular, engaging content.
• Coordinate with content creators, designers, photographers, and videographers.
• Develop campaigns for admissions, events, achievements, student activities, facilities, and school initiatives.
• Monitor social media engagement, reach, enquiries, and campaign performance.
• Coordinate website updates and ensure school information is current.

5. Events & School Promotions

• Plan and promote Open Houses, exhibitions, workshops, webinars, orientation programs, competitions, and other school events.
• Develop promotional campaigns before and after major school events.
• Coordinate with internal teams to ensure successful execution of marketing activities.
• Identify opportunities to showcase student achievements, academic programs, facilities, and extracurricular activities.

6. Parent & Community Outreach

• Develop initiatives to improve the school's visibility within the local community.
• Identify opportunities for school partnerships, community activities, and outreach programs.
• Understand parent expectations and market feedback and communicate relevant insights to Management.
• Support initiatives that improve parent engagement and strengthen the school's reputation.

7. Market & Competitor Analysis

• Conduct regular market research covering competing schools in the surrounding areas.
• Track competitor campaigns, fee structures, facilities, curriculum offerings, events, and promotional activities.
• Identify gaps and opportunities for positioning the school effectively.
• Submit regular competitor analysis reports to Management.

8. Vendor & Agency Management

• Coordinate with advertising agencies, digital marketing agencies, printing vendors, media partners, photographers, and other external vendors.
• Evaluate quotations and negotiate costs where required.
• Ensure timely delivery of marketing materials and campaigns.
• Monitor the quality and effectiveness of outsourced marketing activities.

9. Budget & ROI Management

• Prepare and monitor the marketing budget for both branches.
• Track expenditure against planned campaigns.
• Measure the effectiveness and ROI of different marketing activities.
• Recommend cost-effective marketing strategies to Management.

10. Reporting & Performance Monitoring

• Prepare weekly and monthly marketing reports for both branches.
• Track:
  • Enquiries generated
  • Leads by source
  • Campus visits
  • Admission conversions
  • Campaign performance
  • Digital reach and engagement
  • Marketing expenditure
  • Cost per lead
• Present insights and recommendations to Management.

11. Coordination with School Teams

• Work closely with the Principal, Admissions, Academic, Admin, HR, Transport, and Front Office teams.
• Understand the school's academic programs, curriculum, facilities, achievements, and unique strengths.
• Ensure marketing campaigns accurately represent the school's offerings.
• Coordinate marketing requirements across both branches and ensure timely execution.

Candidate Profile / Essential Requirements

We are looking for a Marketing Manager with a strong school/education-sector background who understands how schools function and how parents make admission decisions.

The ideal candidate should have:

• Prior experience working in a school/education environment, preferably in marketing, admissions, or business development.
• Strong knowledge of school marketing and admission processes.
• Excellent digital marketing, social media, branding, and lead-generation skills.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Ability to understand parent expectations and convert them into effective marketing strategies.
• Strong analytical skills to evaluate campaigns and admission conversions.
• Experience in managing external vendors/agencies.
• Ability to independently plan and execute marketing campaigns.
• Strong organizational and multitasking skills.
• Ability to manage marketing activities for two branches simultaneously.
• Willingness to travel between the two branches as required.
• Ability to work closely with senior management and provide actionable market insights.