Senior Manager - Marketing

Vivero International Pre-School; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Vivero International Pre-School is seeking a Marketing & Brand professional to plan and execute comprehensive marketing strategies. You will manage digital campaigns, content creation, events, and local activations to drive brand visibility and admissions.

Responsibilities include coordinating across schools, tracking performance, and ensuring consistency across all communications. A degree in Marketing or Communications with relevant experience is required, along with strong coordination and

Qualifications

• Degree in Marketing, Communications or a related field.
• 3+ years of marketing experience in education, retail, hospitality or consumer-facing businesses.
• Good understanding of digital marketing and social media.
• Experience in events and local area marketing.
• Strong communication and coordination skills.
• Organised, creative and execution-focused.
• Ability to manage multiple activities and timelines simultaneously.

Responsibilities

• Plan and execute marketing plans to support brand visibility, lead generation and admissions.
• Ensure brand consistency across digital, print and on-ground communication.
• Coordinate marketing requirements across schools and internal teams.
• Coordinate Meta, Google and other lead-generation campaigns.
• Track campaign performance, leads and conversions.
• Coordinate website updates, SEO requirements and landing pages.
• Manage social media content and monthly content calendars.
• Coordinate reels, videos, testimonials and other school content.
• Review creatives and communication for accuracy and brand consistency.
• Coordinate playdates, open houses, residential activations and community events.
• Support schools with local area marketing and admissions-focused activities.
• Coordinate vendors, creatives, promotions and post-event reporting.
• Work closely with School Heads, agencies, designers and vendors for timely execution.
• Track marketing activities, leads, event performance and spends.
• Share regular updates and reports with the reporting manager.

Skills

Digital marketing

Social media

Communication

Coordination

Time management

Creativity

Execution

Education

Marketing/Communications degree

Job description

Role & responsibilities

Marketing & Brand

• Plan and execute marketing plans to support brand visibility, lead generation and admissions.
• Ensure brand consistency across digital, print and on-ground communication.
• Coordinate marketing requirements across schools and internal teams.

Digital Marketing

• Coordinate Meta, Google and other lead-generation campaigns
• Track campaign performance, leads and conversions.
• Coordinate website updates, SEO requirements and landing pages.

Content & Social Media

• Manage social media content and monthly content calendars.
• Coordinate reels, videos, testimonials and other school content.
• Review creatives and communication for accuracy and brand consistency.

Events & Activations

• Coordinate playdates, open houses, residential activations and community events.
• Support schools with local area marketing and admissions-focused activities.
• Coordinate vendors, creatives, promotions and post-event reporting.

Coordination & Reporting

• Work closely with School Heads, agencies, designers and vendors for timely execution.
• Track marketing activities, leads, event performance and spends.
• Share regular updates and reports with the reporting manager.

Skills & Requirements

• Degree in Marketing, Communications or a related field.
• 35 years of relevant marketing experience, preferably in education, retail, hospitality or consumer-facing businesses.
• Good understanding of digital marketing and social media.
• Experience in events and local area marketing.
• Strong communication and coordination skills.
• Organised, creative and execution-focused.
• Ability to manage multiple activities and timelines simultaneously.