Walk-in | School Marketing Executive

Global Academy For Learning School (smt Chennamma Chowdappa Education Trust); Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Global Academy For Learning School, Bengaluru, invites a marketing professional to lead admissions growth. You will develop campaigns, run digital and local promotions, engage parents and communities, and coordinate events to boost enrolment.

The role requires 5 years in education marketing, strong communication, networking, and data-driven decision making to achieve targets and strengthen the school’s brand.

Qualifications

• Graduate/Postgraduate in Marketing, Business Administration, Communications, or related field.
• Experience in education or school marketing is preferred.
• Proven ability to generate leads, engage customers and convert enquiries.

Responsibilities

• Develop and execute marketing strategies to increase admissions and school visibility.
• Generate admission enquiries through digital marketing, social media, outdoor campaigns, events and community outreach.
• Identify and connect with prospective parents, residential communities, corporates, and local organisations.
• Plan and coordinate school promotional activities, open houses, education fairs, exhibitions, and admission events.
• Manage social media campaigns and coordinate with agencies for content.
• Conduct market research and monitor competitor schools, fee structures, programmes, and promotions.
• Maintain a database of prospective parents and ensure timely follow-up.
• Work with Admission Counsellor and management to convert enquiries into admissions.
• Track campaign performance, enquiry sources, conversion rates, and targets.
• Prepare regular marketing and admission reports for management.
• Build a strong brand image for the school within the local community.
• Explore new admission channels and partnerships to sustain enrolment growth.

Skills

Lead generation

Customer engagement

Conversion

Digital marketing

Social media marketing

Communication skills

Negotiation

Networking

Education

Bachelor's or Master's in Marketing/Business/Communications

Tools

MS Office

Google Workspace

Marketing tools

Job description

ROLES & RESPONSIBILITIES:

• Develop and execute marketing strategies to increase student admissions and school visibility.
• Generate admission enquiries through digital marketing, social media, outdoor campaigns, events, and community outreach.
• Identify and connect with prospective parents, residential communities, corporates, and local organisations.
• Plan and coordinate school promotional activities, open houses, education fairs, exhibitions, and admission events.
• Manage social media campaigns and coordinate with creative/digital agencies for promotional content.
• Conduct market research and monitor competitor schools, fee structures, programmes, and promotional activities.
• Maintain a database of prospective parents and ensure timely follow-up with the admissions team.
• Work closely with the Admission Counsellor and management to convert enquiries into admissions.
• Track campaign performance, enquiry sources, conversion rates, and admission targets.
• Prepare regular marketing and admission reports for management review.
• Build a strong and positive brand image for the school within the local community.
• Explore new admission channels and partnerships to support continuous enrolment growth.

Preferred candidate profile

• Graduate/Postgraduate degree in Marketing, Business Administration, Communications, or a related field.
• 5 years of experience in marketing, preferably in the education/school sector.
• Proven experience in lead generation, customer engagement, and conversion.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Good understanding of digital marketing, social media, local marketing, and promotional campaigns.
• Ability to identify potential admission leads and develop new outreach channels.
• Target-oriented, proactive, energetic, and results-driven approach.
• Strong networking and relationship-building skills with parents and the local community.
• Proficiency in MS Office, Google Workspace, and basic marketing tools.
• Ability to work independently as well as coordinate effectively with the Admissions and Academic teams.
• Willingness to travel locally for school promotions, events, and community outreach activities.