Marketing Manager

Tasmed; Chandigarh; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Tasmed is seeking an experienced marketing professional to manage a portfolio, conduct market and data analysis, and lead new product launches. The role requires driving brand objectives, positioning, and budgeting to grow market share across assigned brands.

The ideal candidate should have MBA/PGDM and 8–10 years in PMT with strong field experience and a proactive, innovative mindset.

Qualifications

• MBA or PGDM mandatory.
• 8-10 yrs PMT role desirable.
• Field experience mandatory.
• Dynamism, go-getter attitude, self-motivated, innovative/creative.

Responsibilities

• Manage Portfolio assigned: Analyze data, conduct primary/secondary research, set brand objectives, formulate strategies (Positioning, Segmentation, Targeting).
• Handle Brand mix and action plans to increase market shares.
• Budgeting: analyze history, market opportunities, set financial objectives, prepare promotional budget per marketing plan.
• New product launches: prepare launch calendar, coordinate with BD/R&D/Med/Packaging/Production/Legal/Distribution, develop pre-launch/launch/post-launch plans, roll out to field, post-launch monitoring.

Skills

Brand management

Market analysis

New product launch planning

Portfolio management

Budget planning

Education

MBA or PGDM

Job description

Manage Portfolio assigned: Analyze internal and external data, Do primary and secondary research, Set Brand Objectives, Formulate Brand Strategies – Positioning, Segmentation and Targeting. Brand Mix, Action Plans. Responsible for the increase in market shares of brands assigned

Budgeting: Product History, Market Opportunity Analysis, Setting Financial Objective( primary & ORG) for the Brands as per the division's needs, preparing the promotional budget as per the marketing plan

New Product Launch: 1) Preparing launch Calendar, 2) Coordinating with the Business Development team/R & D/Medical/ Packaging/Production Planning/Legal Brand Registration/Distribution/ Training. 2) Preparing launch plan pre-launch, launch, post-launch 3) Launching to Field Force 4) Roll out to the Doctors 5)Follow up post-launch monitoring prescribers, Rx , secondary sales and availability

Education/Qualifications

Essential: MBA or PGDM mandatory

Work Experience

8-10 yrs of PMT role is desirable

Field experience Must

Dynamism in personality, go-getter, self-motivated, Innovative/creative