Product Manager - General Segment

NMS Consultant; Mumbai; On-site; INR 133,920 - 167,400; Full time

Job summary

A leading consultancy in the pharmaceutical sector seeks a driven Product Manager based in Mumbai to manage and grow brands in the General Segment. The ideal candidate will have a background in pharmaceutical marketing, strong analytical skills, and experience in campaign execution. Responsibilities include developing brand strategies, conducting market research, and managing product lifecycles. A B.Pharm or B.Sc. with an MBA is preferred, alongside 3-4 years of relevant experience.

Qualifications

• 3–4 years in Pharma PMT (General Segment preferred).
• Strong understanding of pharmaceutical marketing and brand management.
• Experience in campaign execution and field force handling.

Responsibilities

• Develop and implement brand strategies for growth.
• Conduct market research to identify trends and opportunities.
• Plan and execute marketing campaigns and product launches.

Skills

Analytical skills

Presentation skills

Execution-oriented mindset

Education

B.Pharm / B.Sc. + MBA preferred

Tools

MS Excel

PowerPoint

Digital marketing tools

Job description

We are looking for a driven and analytical Product Manager to manage and grow brands in the General Segment. The role involves end-to-end brand management, campaign execution, and close coordination with the sales team to drive business outcomes.

Key Responsibilities

• Develop and implement brand strategies to drive growth and prescription generation
• Conduct market research and competitor analysis to identify trends and opportunities
• Plan and execute marketing campaigns, promotional inputs, and digital initiatives
• Manage product lifecycle from planning to performance monitoring
• Work closely with the sales team for effective execution and feedback loops
• Develop visual aids, leave‑behinds, and promotional materials for field force
• Plan and execute product launches, CMEs, and marketing activities
• Track brand performance, prescription trends, and campaign effectiveness
• Coordinate with cross-functional teams (Sales, Medical, Regulatory, Supply Chain)
• Manage marketing budgets and ensure optimal utilization

Key Requirements

• Education: B.Pharm / B.Sc. + MBA preferred
• Experience: 3–4 years in Pharma PMT (General Segment preferred)
• Strong understanding of pharmaceutical marketing and brand management
• Good analytical and presentation skills
• Experience in campaign execution and field force handling
• Ability to work in a fast‑paced, target‑driven environment

Preferred Skills

• Exposure to General Medicine / OTC portfolios
• Strong execution‑oriented mindset
• Proficiency in MS Excel, PowerPoint, and basic digital marketing tools