Marketing Manager

Novo Medisciences; Mumbai; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Novo Medisciences in Mumbai is seeking a marketing professional to lead brand development and drive market growth. You will analyze market data, create campaigns, and collaborate with sales to optimize product performance and share.

Responsibilities include planning and executing marketing initiatives, coordinating with vendors, KOL engagement, and monitoring ROI to achieve budgetary and profitability targets.

Responsibilities

• Managing and developing brands and continuously measuring market data and product ranges.
• Ensuring the necessary knowledge to implement successful marketing plans to leverage sales performance.
• Creating, developing, and deploying innovative marketing plans to support sales growth.
• Delivering marketing initiatives and building long-term, sustainable customer relationships to improve product sales and market share.
• Managing internal and external vendors.
• Playing an important role in achieving budget, sales, and profitability targets (volume and turnover), along with qualitative targets.
• Developing channel strategies and action plans, including promotions, communication, merchandising, exhibitions, shows, loyalty incentive programs, and training.
• Monitoring market trends and competitor activities.
• Designing, executing, and monitoring campaigns and special activities for Key Opinion Leaders (KOLs) and ensuring return on investment (ROI).
• Participating in various CMEs and doctor conferences.
• Conducting quarterly brand reviews and monitoring brand performance.
• Strategizing and implementing product visual aids, leave-behind literature, and advertisements for medical magazines, conferences, and journals.
• Providing and arranging product training sessions for the sales and marketing teams in coordination with the Training Manager.
• Monitoring product secondary sales trends and strategizing, suggesting, and implementing changes to achieve desired results.

Job description

Specific Responsibilities

• Managing and developing brands and continuously measuring market data and product ranges.
• Ensuring the necessary knowledge to implement successful marketing plans to leverage sales performance.
• Creating, developing, and deploying innovative marketing plans to support sales growth.
• Delivering marketing initiatives and building long-term, sustainable customer relationships to improve product sales and market share.
• Managing internal and external vendors.
• Playing an important role in achieving budget, sales, and profitability targets (volume and turnover), along with qualitative targets.
• Developing channel strategies and action plans, including promotions, communication, merchandising, exhibitions, shows, loyalty incentive programs, and training.
• Monitoring market trends and competitor activities.
• Designing, executing, and monitoring campaigns and special activities for Key Opinion Leaders (KOLs) and ensuring return on investment (ROI).
• Participating in various CMEs and doctor conferences.
• Conducting quarterly brand reviews and monitoring brand performance.
• Strategizing and implementing product visual aids, leave-behind literature, and advertisements for medical magazines, conferences, and journals.
• Providing and arranging product training sessions for the sales and marketing teams in coordination with the Training Manager.
• Monitoring product secondary sales trends and strategizing, suggesting, and implementing changes to achieve desired results.