Marketing Manager

SolarEdge Technologies (India) Private Limited; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

SolarEdge Technologies (India) Private Limited in Bengaluru seeks an experienced Marketing Manager to steer regional strategy for India and nearby markets. You will coordinate multi-channel campaigns, leverage marketing automation, and collaborate with distributors, installers, and developers to expand brand reach.

You will manage events, create impactful content, and work with HQ marketing, product marketing, and designers to deliver high-quality materials and campaigns that drive regional

Qualifications

• Bachelor's or Master's in Marketing or related field preferred.
• 5+ years of experience as Marketing Manager.
• Experience in renewable energy, high-tech, power electronics, or EVs preferred.
• Strong English communication for HQ and international teams.
• Experience with marketing automation tools and online advertising platforms.
• Proven content creation skills.
• Event management experience is a plus.
• Proficient in PowerPoint and Excel.
• Hindi language skills helpful.

Responsibilities

• Develop and execute a comprehensive marketing strategy to position SolarEdge as the #1 choice for smart energy solutions in India and Sri Lanka.
• Conduct in-depth market research to gain competitive advantage and drive market share growth.
• Craft and launch a multi-channel marketing mix (online and offline) including newsletters, landing pages, SEO, SEM, PPC, and web analytics.
• Collaborate with distributors, installers, and developers on joint marketing initiatives.
• Lead event management including exhibitions, seminars, webinars, trainings, and customer events with careful planning and budgeting.
• Create compelling marketing content across brochures, case studies, campaigns, presentations, and social media.
• Partner with sales managers to understand needs and drive regional sales growth.
• Work with HQ marketing, product marketing, MarCom, and designers to ensure high-quality materials and events.

Skills

Marketing strategy

Market research

Marketing automation

SEO/SEM/PPC

Content creation

Event management

PowerPoint

Excel

English proficiency

Hindi language

Education

Bachelor's/Master's in Marketing

Tools

Marketing automation tools

Job description

Responsibilities

• Develop and execute a comprehensive marketing strategy to position SolarEdge as the #1 choice for smart energy solutions in India and Sri Lanka.
• Conduct in-depth market research and leverage insights to gain a competitive advantage and propel market share growth.
• Craft and launch a multi-channel marketing mix (online and offline) within budget, leveraging your expertise in marketing automation tools (newsletters, landing pages), online advertising (SEO, SEM, PPC), and web analytics.
• Collaborate with distributors, installers, and developers on joint marketing initiatives.
• Spearhead event management, including exhibitions, seminars, webinars, customer trainings, and customer events, with meticulous attention to planning, budgeting, and logistics.
• Create compelling marketing content across various channels like brochures, case studies, campaigns, sales presentations, and social media platforms.
• Partner with sales managers to understand their needs and implement strategies to drive regional sales growth.
• Work closely with headquarters marketing, product marketing, MarCom staff, and graphic designers to ensure high-quality marketing materials and events.

Qualifications

• Bachelors/Masters degree in Marketing or a related field (preferred).
• 5+ years of experience as a Marketing Manager.
• Industry experience in renewable energy, high-technology, power electronics, or electric vehicles (highly preferable).
• Strong proficiency in English (written and verbal) - essential for effective communication with HQ and international teams.
• Demonstrated experience with marketing automation tools and online advertising platforms (SEO/SEM/PPC/web analytics).
• Proven content creation skills.
• Event management experience a plus.
• Adept at using PowerPoint and Excel.
• Hindi language skills.

Personal Skills

• Strategic thinking with the ability to prioritize and manage deadlines effectively.
• Strong multi-tasking and collaboration skills with a keen eye for detail.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced environment.

SolarEdge is committed to seeking out and retaining the finest human talent to ensure top business growth and performance.