Marketing Executive (UP)

Keka Technologies Private Limited; Varanasi; On-site; INR 350,000 - 500,000; Full time

Job summary

Keka Technologies Private Limited in Varanasi is seeking a Marketing Executive to plan and execute BTL activities like events, promotions, and brand placements. This role requires a creative problem-solver with 1-2 years of experience in BTL campaigns.

The selected candidate will manage marketing initiatives, develop partnerships, and effectively communicate campaign details while ensuring attention to detail.

Qualifications

• 1-2 years of experience in BTL campaigns, activations, and campaign operations.
• Energetic and versatile problem-solver with strong attention to detail.
• Ability to multitask and work effectively under pressure.

Responsibilities

• Plan and execute BTL activities including events and promotions.
• Innovate marketing initiatives to enhance brand recall.
• Manage campaigns and brand activations in the city.

Skills

Creative problem-solving

Effective communication

Time management

Sales and marketing

Job description

About SolarSquare

At SolarSquare we are building the Home‑Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full‑stack D2C residential solar brand – designing, installing, maintaining (after‑sales) and financing solar systems for home‑owners across India.

Responsibilities

• Plan and execute all BTL activities – events (roadshows, exhibitions, conferences, seminars, canopies), promotions (pamphlets, handbills, brochures) and brand/service placement.
• Plan and innovate new marketing initiatives at regular intervals to create brand recall and awareness.
• Set up a strong network of vendors/agencies for various promotional activities planned for the respective regions.
• Plan, manage and execute BTL marketing campaigns and brand activations in the city.
• Work closely with the City Manager and keep him/her updated about the proceedings of the campaign and other nitty‑gritties.
• Unlock new partnerships and business by working with the Operations Team and the City Head.

Qualifications

• Energetic, versatile and a creative problem‑solver.
• Talented, flexible individual with ability to multitask, exercise initiative, and work effectively under pressure, with strong attention to detail.
• Effective communication and presentation skills.
• Minimum 1–2 years of experience with knowledge of BTL campaigns, activations and campaign operations.
• Good understanding of general management that involves in‑house work along with professional collaborations.
• Command over sales and marketing to assist the team whenever, and wherever required.
• Team management abilities that involve versatility and flexibility in order to get the work done.
• A hunger for personal growth and overall development to keep up with the ever‑evolving changes of this medium of marketing.