Marketing Manager

Galaxy Solar Energy Pvt. Ltd.; Kolkata District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading solar energy company in Kolkata is seeking a Marketing Manager to drive marketing initiatives and boost sales. The role involves developing strategies, generating qualified leads, and managing both digital and traditional marketing campaigns. Candidates should have a Bachelor’s or Master’s degree in Marketing or Business Administration along with a minimum of 5 years of experience in the solar or renewable energy sector. Strong communication and project management skills are essential for success in this position.

Qualifications

• Minimum 5 years of marketing experience, preferably in the solar energy or renewable energy industry.
• Proven experience in lead generation, client interaction, and B2B marketing.
• Self-motivated, target-oriented, and capable of working independently as well as in a team.

Responsibilities

• Develop and execute marketing strategies to achieve business and sales objectives.
• Generate qualified leads through digital campaigns, networking, partnerships, and on-ground activities.
• Manage online and offline marketing campaigns across various channels.

Skills

Lead generation

Digital marketing

Client interaction

Project management

Negotiation skills

Communication skills

Education

Bachelor’s or Master’s degree in Marketing, Business Administration, or related field

Tools

Google Ads

Meta Ads

SEO

Analytics

Job description

The Marketing Manager will be responsible for planning and executing marketing initiatives to build brand presence, generate qualified leads, and support business growth. The role involves both strategic planning and hands-on execution — from digital marketing to client engagement and field activities.

Key responsibilities

• Develop and execute marketing strategies to achieve business and sales objectives.
• Generate qualified leads through digital campaigns, networking, partnerships, and on ground activities.
• Manage online and offline marketing campaigns across various channels (social media).
• Conduct market research to identify customer segments, trends, and competitor activities.
• Schedule and attend client meetings to understand their energy requirements and present customized solar solutions.
• Collaborate closely with the sales and business development teams to convert leads into opportunities.
• Organize and participate in promotional events, exhibitions, trade shows, and product demonstrations.
• Create marketing materials such as brochures, presentations, proposals, and digital content.

Requirements

• Required Qualifications & Skills
• Bachelors or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of marketing experience, preferably in the solar energy or renewable energy industry.
• Proven experience in lead generation, client interaction, and B2B marketing.
• Proficiency in digital marketing tools (Google Ads, Meta Ads, SEO, Analytics, etc.).
• Excellent communication, presentation, and negotiation skills.
• Strong leadership and project management abilities.
• Self-motivated, target-oriented, and capable of working independently as well as in a team.

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