Marketing Manager

U-solar Clean Energy Solutions; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

U-Solar Clean Energy is seeking a Marketing Manager in Bengaluru to drive integrated marketing initiatives and strengthen brand presence in the solar energy sector. You will lead B2B campaigns, content creation, and digital marketing efforts to support business growth.

The ideal candidate has strong expertise in digital marketing, SEO, analytics and cross-functional collaboration with Sales and Business Development teams.

Qualifications

• Bachelor's degree in Marketing or related field.
• MBA or postgraduate qualification in Marketing preferred.
• Certifications in digital marketing or brand management are a plus.

Responsibilities

• Develop and execute integrated marketing plans aligned with growth objectives.
• Strengthen brand positioning and market visibility across industry segments.
• Plan and run 360-degree marketing campaigns across digital platforms, events, and PR.
• Manage website content, SEO, social media, and digital campaigns.
• Generate qualified B2B leads to support the Business Development team.
• Monitor industry trends and competitive activity to identify opportunities.
• Create marketing collateral and sales enablement materials.
• Coordinate with agencies and external partners for campaigns.

Skills

B2B marketing

Brand management

Integrated marketing

Digital marketing

SEO

Social media

Content marketing

Marketing analytics

Campaign planning

Stakeholder management

Education

Bachelor's degree in Marketing or related

MBA or postgraduate in Marketing

Certifications in digital marketing/brand management

Tools

Google Analytics

SEO tools

Content Management System

Job description

About the Company:

U-Solar Clean Energy is a solar developer in India, headquartered in Bengaluru, that provides complete solar power solutions for industrial, commercial, and institutional clients. The company provides end to end solutions from design and engineering, project management as well as post sales services for solar projects. We have installed solar power plants through pay and own (CAPEX) and pay as you go (OPEX) models for our clients across India, as well as in international projects in Sri Lanka and Nepal. U-Solar Clean Energy is at a key turning point in its growth journey, evolving from a mid-size solar developer to a large-scale solar developer. This strategic evolution offers exceptional opportunities for professionals who are eager to undertake new challenges, lead transformative projects, and make a substantial impact in the renewable energy sector.

About the Role:

The Marketing Manager will be responsible for executing integrated marketing initiatives, strengthening brand presence, driving B2B lead generation and managing digital marketing campaigns to support business growth in the solar energy sector.

Key Responsibilities:

• Marketing Strategy: Develop and execute marketing plans aligned with organisational growth objectives and business priorities.
• Brand Management: Strengthen brand positioning, corporate identity and market visibility across relevant industry segments.
• 360-Degree Marketing: Plan and execute integrated marketing campaigns across digital platforms, events, public relations, content and other relevant channels.
• Digital Marketing: Manage website content, SEO, social media, digital campaigns and online brand engagement.
• B2B Lead Generation: Develop marketing initiatives to generate qualified leads and support the Business Development team in acquiring new customers.
• Market Research: Monitor industry trends, competitor activities, customer requirements and emerging opportunities in the solar energy sector.
• Marketing Collateral: Oversee the preparation of company presentations, brochures, case studies, project credentials and other sales enablement materials.
• Agency Coordination: Coordinate with advertising agencies, digital marketing partners, designers and other external vendors to ensure timely execution of campaigns.
• Internal Coordination: Work closely with Business Development, Sales and senior management to align marketing initiatives with business requirements.
• Performance Monitoring: Track campaign performance, lead generation metrics, marketing expenditure and return on marketing investment.

Educational Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• MBA or postgraduate qualification in Marketing from a recognised institute is preferred.
• Certifications in digital marketing, brand management or marketing analytics will be an added advantage.

Work Experience:

• 36 years of relevant experience in marketing, preferably in industrial or B2B products and services.
• Experience in a reputed, marketing-led corporate organisation is preferred.
• Demonstrated experience in planning and executing 360-degree marketing campaigns.
• Prior experience managing digital marketing initiatives, brand communications, marketing collateral and external agency partners.
• Experience collaborating with Business Development or Sales teams to support lead generation and customer acquisition.
• Experience in solar energy, renewable energy, power, electrical equipment, infrastructure or EPC sectors will be an added advantage.

Knowledge, Skills & Abilities:

• Strong understanding of B2B marketing, brand management and integrated marketing communications.
• Working knowledge of digital marketing, SEO, social media, content marketing and marketing analytics.
• Ability to plan and execute marketing campaigns aligned with business objectives.
• Strong written and verbal communication, presentation and coordination skills.
• Analytical ability to monitor campaign performance, lead conversion and marketing ROI.
• Good project management skills, with the ability to manage multiple priorities and deadlines.
• Strong stakeholder management and vendor coordination capabilities.
• Commercial awareness and an understanding of customer acquisition in B2B markets.
• Proactive, organized and results-oriented approach to work.