Marketing Lead- Demand Generation

Rivvun AI Inc.; Pune District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Rivvun AI Inc. in Pune is seeking a hands-on Marketing Lead for Demand Generation to build and run the go-to-market pipeline engine.

You will own the demand generation plan, budgets and pipeline targets, and manage integrated campaigns across paid search, LinkedIn, email and ABM, plus webinars, trade media and events. HubSpot operations, attribution and reporting will be your core focus as you guide agency partners and the media budget and lead the demand gen team at scale.

Qualifications

• 10+ years in Sales Marketing with at least 5 years owning pipeline generation for B2B enterprise SaaS marketing experience.
• Hands-on builder capable of setting the plan and independently executing marketing campaigns for lead generation.
• Experience delivering integrated campaigns across paid search, LinkedIn, email and ABM.

Responsibilities

• Own the demand generation plan, budgets and pipeline targets.
• Run integrated campaigns across paid search, LinkedIn, email and ABM.
• Lead webinars, trade media and events to drive pipeline.
• Manage HubSpot marketing operations, attribution and reporting.
• Collaborate with agency partners and media budget holders.
• Scale the demand generation team as we grow.

Skills

Demand generation

Pipeline generation

Campaign management

HubSpot

ABM

Paid search

LinkedIn ads

Email marketing

Webinars

Events

Tools

HubSpot Marketing Platform

Marketing automation

Job description

We\'re Hiring: Marketing Lead- Demand Generation (Pune)

Rivvun is looking for a hands-on demand generation leader to build and run the go-to-market pipeline enginE.

You will own:

• The demand generation plan, budgets and pipeline targets
• Integrated campaigns across paid search, LinkedIn, email and ABM
• Webinars, trade media and events
• HubSpot marketing operations, attribution and reporting
• Agency partners and the media budget
• The demand generation team as we scale

Overall 10+ years in Sales Marketing with at least 5 years owning pipeline generation for B2B enterprise SaaS marketing experience.

This is a hands-on builder role for someone who can set the plan and independently run the marketing campaigns for lead generation.