Marketing Lead – Demand generation

Rivvun AI Inc.; Pune District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Rivvun AI Inc. is seeking a hands-on Marketing Lead for Demand Generation in Pune. You will own the go-to-market pipeline, plan and execute campaigns across paid search, LinkedIn, email nurture, ABM, webinars, and events, and drive funnel metrics from first touch to pipeline with Sales.

You will manage marketing ops in HubSpot, optimize landing pages, and report on marketing-sourced revenue. Ideal candidate has 10+ years in sales/marketing with 5+ years in demand generation for B2B enterprise

Qualifications

• 10+ years in Sales Marketing with at least 5 years owning demand generation and pipeline targets in B2B enterprise SaaS/AI.
• Experience generating pipeline for enterprise buyers from India with US time overlap.
• Hands-on command of HubSpot, Google Ads, LinkedIn Campaign Manager and web analytics.
• Experience running ABM and intent-based programs against defined personas and accounts.

Responsibilities

• Build demand generation plan with channels, budgets and targets for qualified meetings and pipeline.
• Plan and execute integrated campaigns across paid search, LinkedIn, email nurture, ABM, webinars, trade media and events.
• Run ABM programs against defined target accounts and personas with Sales handoffs.
• Own the website as a demand channel: landing pages, forms, SEO, tracking.
• Own marketing operations in HubSpot: segmentation, nurture, scoring and routing.
• Own attribution and reporting from spend to meetings and pipeline.
• Manage agency partners and the marketing budget.
• Run virtual events end-to-end from topic to follow-up.
• Build the demand generation team as Rivvun scales.

Skills

Demand generation

Pipeline targets

HubSpot

Google Ads

LinkedIn Ads

Web analytics

ABM

Intent data

Campaign analytics

Copywriting

Landing pages

Nurture emails

Leadership

Tools

HubSpot

Google Ads

LinkedIn Campaign Manager

CRM systems

Job description

About the Role

Rivvun AI is hiring a hands-on Marketing Lead for Demand Generation to build and run the Go-To-Market pipeline engine.

Your mandate is a qualified pipeline. You will plan and execute integrated campaigns across paid search, LinkedIn, email nurture, account-based marketing, webinars, trade media and events. You will own the funnel from first touch to qualified meeting, the marketing operations behind it, and the data reporting that shows what marketing contributes to revenue.

This is a builder role. You will set the plan and personally drive execution, working closely with Sales, Product and the leadership team.

What You Will Own

• Build and own the demand generation plan: channels, budgets and targets for qualified meetings and marketing-sourced pipeline.
• Plan and execute integrated campaigns across paid search, LinkedIn advertising, email nurture, ABM, webinars, trade media and events, aimed at enterprise finance, procurement and revenue buyers in the US.
• Run account-based programs against defined target accounts and personas, using intent data and working with Sales on account selection and handoffs.
• Own the website as a demand channel: landing pages, forms, conversion paths, SEO and AI-search visibility, and conversion tracking.
• Own marketing operations in HubSpot: segmentation, nurture programs, lead scoring and routing, deliverability and data quality.
• Own attribution and reporting: a clear line from spend to meetings, opportunities and marketing-sourced pipeline, reviewed with Sales and leadership.
• Manage agency partners and the marketing technology and media budget.
• Run virtual event programs end to end, from topic and audience through promotion and follow-up.
• Build the demand generation team as Rivvun scales.

What Success Looks Like

Within the first six months, you will have:

• A demand generation plan in place with agreed targets for qualified meetings, opportunities and marketing-sourced pipeline.
• Always-on campaigns running across paid search, LinkedIn and email, with conversion tracking working from ad click to CRM.
• Account-based programs live against priority accounts and personas in our focus industries.

• A webinar and event cadence producing registrations and qualified follow-ups.
• Marketing operations in order: clean segmentation, nurture, scoring, routing and deliverability in HubSpot.
• Reporting that Sales and leadership trust, showing funnel conversion and marketing-sourced pipeline week over week.

You Will Be a Strong Fit If You Have

• Overall 10+ years in Sales Marketing with at least 5 years owning demand generation and pipeline targets in B2B enterprise SaaS / AI products/solutions.
• Experience generating pipeline for enterprise buyers from India, with working hours that overlap US time zones is a must.
• Hands-on command of HubSpot (or a comparable platform), Google Ads, LinkedIn Campaign Manager and web analytics; you work in the tools yourself, not only through others.
• Experience running ABM and intent-based programs against defined personas and account lists.
• Strong funnel and campaign analytics: conversion math, attribution, cost per meeting, reporting.
• Strong writing for campaign copy, landing pages and nurture emails.
• A track record of building demand generation in an early-stage or high-growth company rather than inheriting a mature engine.
• The ability to operate as both a Leader as well as hands-on individual contributor.

Why Join Rivvun

Help define a new category for Agentic AI focused on measurable business and financial outcomes. You will build the demand engine that sets how fast Rivvun grows, and see your work show up directly in pipeline and revenue.