Lead and Demand Generation Manager

1Point1; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

1Point1 is seeking a Lead and Demand Generation Manager in Mumbai to drive end-to-end pipeline initiatives for USA & Canada markets. You will lead multi-channel campaigns, define ICPs with sales, and optimize funnel performance to achieve revenue targets.

The role requires strong analytics, ABM experience, and collaboration with Sales, Product Marketing, and Content teams. The candidate should bring 10–12 years of relevant experience, deep knowledge of CRM systems and marketing automation, and a

Qualifications

• Bachelor's degree in marketing, business, or related field; MBA preferred.
• 10–12 years of experience in demand generation, growth marketing, or business development.
• Proven track record of driving pipeline and revenue through campaigns.
• Strong understanding of B2B funnels and customer journeys.
• Hands-on CRM and marketing automation experience with Salesforce, HubSpot, or Freshsales.

Responsibilities

• Lead end-to-end demand generation initiatives to drive pipeline.
• Define ICPs, buyer personas, and target segments with sales.
• Plan campaign roadmaps monthly, quarterly, and yearly.
• Drive MQLs and SQLs to meet pipeline targets.
• Partner with BDRs to ensure lead quality and conversion.
• Lead multi-channel campaigns: paid, email, SEO, events, content.
• Optimize performance marketing for ROI and lead acquisition.
• Implement ABM for high-value accounts.
• Track campaign performance and report to leadership.

Skills

Demand generation

Growth marketing

B2B marketing

CRM & automation

Analytics & ROI

Cross-functional collaboration

Education

Bachelor's degree in marketing, Business, or related field (MBA preferred)

Tools

Salesforce

HubSpot

Freshsales

Job description

Job Title: Lead and Demand Generation Manager

Department: Business Development Location: BKC Mumbai Experience: 10-12 years

Shift Time: 5 PM to 2:00 AM IST

Role Overview

We are seeking a strategic and data-driven Demand Generation Manager to lead end-to-end pipeline generation initiatives for USA & Canada Markets. This role is responsible for driving awareness, lead acquisition, and revenue growth through integrated marketing campaigns, while closely partnering with Business Development and Sales teams.

The ideal candidate brings strong expertise in multi-channel demand generation, funnel optimization, and aligning marketing efforts directly with business outcomes.

Key Responsibilities

• Demand Generation Strategy &Planning
• Own and execute the overall demand generation strategy aligned with revenue targets.
• Define Ideal Customer Profiles (ICP), buyer personas and target segments in collaboration with sales.
• Plan monthly, quarterly and annual campaign roadmaps to drive pipeline growth.
• Drive Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) to meet pipeline targets.
• Partner with Business Development Representatives (BDRs) to ensure lead quality and conversion.
• Take accountability for pipeline contribution and revenue influence.
• Lead integrated campaigns across channels: paid media (Google, LinkedIn), email marketing, SEO, webinars, events, and content marketing.
• Optimize performance marketing campaigns for lead acquisition and ROI.
• Implement Account-Based Marketing (ABM) strategies for high-value accounts.
• Funnel Optimization & Lead Nurturing
• Design and optimize the end-to-end customer journey from awareness to conversion.
• Build and manage lead nurturing workflows, scoring models, and segmentation strategies.
• Improve conversion rates at each stage of the funnel.
• Analytics & Performance Management
• Track, analyze, and report campaign performance using key metrics (Cost Per Lead, Customer Acquisition Cost, ROI, conversion rates).
• Use insights to continuously refine strategies and improve efficiency.
• Build dashboards and provide regular reporting to leadership.
• Manage marketing automation and CRM platforms (e.g., HubSpot, Zoho, Salesforce, Marketo, Fresh sales, Lead forensics).
• Ensure proper lead tracking attribution and data hygiene.
• Evaluate and implement new tools to improve campaign effectiveness.
• Cross-Functional Collaboration
• Work closely with Sales, Product Marketing, and Content teams to align messaging and campaigns.
• Enable sales teams with insights, content and qualified leads.
• Collaborate with leadership on go-to-market strategies.

Required Skills & Qualifications

• Bachelor's degree in marketing, Business, or related field (MBA preferred).
• 10 to 12 years of experience in demand generation, growth marketing, or business development.
• Proven track record of driving pipeline and revenue through marketing campaigns.
• Strong understanding of B2B marketing funnels and customer journeys.
• Hands-on experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Fresh sales).
• Strong analytical and problem-solving skills.