Director Demand Generation

Talentboon Consulting; Bengaluru; On-site; INR 350,000 - 900,000; Full time

Job summary

Talentboon Consulting in Bengaluru is seeking a senior demand generation leader to own the global demand generation strategy, operating plan, budget, and pipeline targets. You will define ICPs, priority segments, target accounts, buying committees, and GTM programs to drive growth.

You will lead integrated campaigns across ABM, outbound, content, events, partnerships, paid media, and executive thought leadership; build nurture programs, collaborate with BDR/Sales, manage tech stack, apply AI for

Qualifications

• 10+ years in B2B demand generation or related growth marketing.
• At least 4 years leading teams, budgets and cross-functional programs.
• Proven success generating enterprise and mid-market pipeline in US/global markets.
• Experience in digital agencies, IT/services, SaaS, or MarTech.
• Strong knowledge of ABM, outbound, lifecycle marketing and ops.
• Experience with CRM, marketing automation, analytics and AI-enabled tools.
• Excellent communication and stakeholder management.

Responsibilities

• Develop and own the global demand generation strategy, operating plan, budget, and pipeline targets.
• Define ideal customer profiles, priority segments, target accounts, buying committees, and go-to-market programs.
• Lead integrated campaigns across account-based marketing, outbound, content, events, partnerships, paid media, and executive thought leadership.
• Build nurture and account-engagement programs that convert prospects into qualified opportunities.
• Partner with Business Development and Sales to establish qualification standards, lead-routing processes, account priorities, and pipeline forecasts.
• Lead, coach, and develop a high-performing demand generation team, including SDR, campaign, and marketing operations capabilities.
• Own the demand generation technology stack, including CRM, marketing automation, sales-engagement, intent-data, and analytics platforms.
• Apply AI to research, segmentation, personalization, lead prioritization, and campaign optimization while maintaining governance.
• Track and improve sourced and influenced pipeline, conversion rates, pipeline velocity, acquisition costs, and ROI.
• Present campaign performance, market insights, risks, and investment recommendations to executive leadership.

Skills

Demand generation

Team leadership

Campaign management

ABM

Analytics

English fluency

Tools

CRM

Marketing automation

Sales engagement

Analytics tools

AI-enabled tools

Job description

Role & responsibilities:

• Develop and own the global demand generation strategy, operating plan, budget, and pipeline targets.
• Define ideal customer profiles, priority segments, target accounts, buying committees, and go-to-market programs.
• Lead integrated campaigns across account-based marketing, outbound, content, events, partnerships, paid media, and executive thought leadership.
• Build nurture and account-engagement programs that convert prospects into qualified opportunities.
• Partner with Business Development and Sales to establish qualification standards, lead-routing processes, account priorities, and pipeline forecasts.
• Lead, coach, and develop a high-performing demand generation team, including SDR, campaign, and marketing operations capabilities.
• Own the demand generation technology stack, including CRM, marketing automation, sales-engagement, intent-data, and analytics platforms.
• Apply AI to research, segmentation, personalization, lead prioritization, and campaign optimization while maintaining appropriate governance.
• Track and improve sourced and influenced pipeline, conversion rates, pipeline velocity, acquisition costs, and marketing return on investment.
• Present campaign performance, market insights, risks, and investment recommendations to executive leadership.

Preferred candidate profile:

• 10+ years of B2B demand generation, growth marketing, revenue marketing, or business development experience.
• At least 4 years of experience leading teams, budgets, and cross-functional programs.
• Proven success generating enterprise and mid-market pipeline in the US or other global markets.
• Experience in a digital agency, creative services, IT or technology services, SaaS, or MarTech environment.
• Strong knowledge of account-based marketing, outbound demand generation, lifecycle marketing, marketing operations, and sales alignment.
• Experience with CRM, marketing automation, sales-engagement, analytics, and AI-enabled marketing tools.
• Strong analytical, financial, communication, presentation, and stakeholder-management skills.
• Fluency in professional, client-facing English.