Marketing Manager

Navlakha Management Services; Mumbai; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Navlakha Management Services in Mumbai invites a hands-on Growth Marketer to own demand generation and build a repeatable inbound engine that yields qualified leads, demos and a healthy sales pipeline.

This pipeline-focused role requires running campaigns, managing the marketing budget, and measuring performance to scale channels that drive measurable business results. You will partner with SDRs and Sales, optimize landing pages, and monitor CPL, CAC and pipeline metrics.

Qualifications

• 48 years of experience in B2B or SaaS marketing, preferably in a startup environment.
• Strong experience in Demand Generation / Lead Generation.
• Hands-on experience with Google Ads and LinkedIn Ads.
• Experience managing a marketing budget and being responsible for marketing performance.
• Proven experience generating qualified leads, demos or sales pipeline.
• Experience creating or optimizing landing pages.
• Strong understanding of CRM, web analytics and marketing performance metrics.
• Comfortable working with CPL, CAC, conversion and pipeline metrics.
• Strong English writing and communication skills; comfortable working in Hindi.
• Experience marketing to Indian enterprises is preferred.
• Experience in HR Tech, Recruitment Tech, Talent Acquisition or enterprise software is an advantage.
• Comfortable working independently in a fast-paced, lean environment.

Responsibilities

• Plan and execute demand-generation campaigns across LinkedIn Ads, Google Ads, SEO, webinars and targeted campaigns.
• Generate qualified leads and demo bookings for the SDR and Sales teams.
• Own the monthly paid marketing budget and track CPL, conversion and pipeline.
• Work closely with SDRs and AEs on lead handoff, messaging and outbound campaigns.
• Develop marketing messaging for HR and Talent Acquisition leaders.
• Create and optimize landing pages, website content, decks, one-pagers and case studies.
• Track pipeline sourced, CPL, conversion rates and CAC and optimize campaigns accordingly.
• Manage focused founder-led LinkedIn and thought‑leadership content aimed at HR leaders.
• Work hands-on across campaign copy, advertisements, landing pages and analytics.

Skills

Demand generation

Lead generation

Google Ads

LinkedIn Ads

Campaign management

Budget management

CRM

Web analytics

Landing pages

Content creation

Interpersonal communication

Job description

About the Role

We are looking for a hands-on Growth Marketer to own demand generation and build a repeatable inbound engine that generates qualified leads, demos and sales pipeline.

This is a pipeline-focused role, not a brand-focused role. You will be responsible for running campaigns, managing the marketing budget, measuring performance and scaling channels that generate business results.

Key Responsibilities

• Plan and execute demand-generation campaigns across LinkedIn Ads, Google Ads, SEO, webinars and targeted campaigns.
• Generate qualified leads and demo bookings for the SDR and Sales teams.
• Own the monthly paid marketing budget and track CPL, conversion and pipeline.
• Work closely with SDRs and AEs on lead handoff, messaging and outbound campaigns.
• Develop marketing messaging for HR and Talent Acquisition leaders.
• Create and optimize landing pages, website content, decks, one-pagers and case studies.
• Track pipeline sourced, CPL, conversion rates and CAC and optimize campaigns accordingly.
• Manage focused founder-led LinkedIn and thought‑leadership content aimed at HR leaders.
• Work hands-on across campaign copy, advertisements, landing pages and analytics.

Candidate Profile

• 48 years of experience in B2B or SaaS marketing, preferably in a startup environment.
• Strong experience in Demand Generation / Lead Generation.
• Hands‑on experience with Google Ads and LinkedIn Ads.
• Experience managing a marketing budget and being responsible for marketing performance.
• Proven experience generating qualified leads, demos or sales pipeline.
• Experience creating or optimizing landing pages.
• Strong understanding of CRM, web analytics and marketing performance metrics.
• Comfortable working with CPL, CAC, conversion and pipeline metrics.
• Strong English writing and communication skills; comfortable working in Hindi.
• Experience marketing to Indian enterprises is preferred.
• Experience in HR Tech, Recruitment Tech, Talent Acquisition or enterprise software is an advantage.
• Comfortable working independently in a fast‑paced, lean environment.