Marketing Manager

Nms Consultant; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Direct ownership of demand generation

Access to founders for go-to-market

Enterprise client base: Burger King,Go

Seed-funded stability

Job summary

Nms Consultant is seeking a Demand Generation Lead to own our inbound engine end-to-end. You will build scalable marketing motions, manage budgets, and drive high-intent demos for the sales team.

Based in Mumbai, you will craft messaging for HR and Talent Acquisition leaders, run cross-channel campaigns, and closely track metrics like CAC and CPL. This role suits a hands-on marketer who thrives in a fast-paced AI startup with enterprise traction.

Qualifications

• 4–8 years of experience in B2B or SaaS marketing, preferably in an early-stage or growth startup.
• Proven ability to run paid campaigns and manage acquisition budgets.
• Hands-on, end-to-end execution including copywriting and campaign setup.
• Strong understanding of Indian enterprise buyers in HR/Talent Acquisition.
• Professional fluency in English with working knowledge of Hindi.

Responsibilities

• Own demand generation and scale multi-channel campaigns across paid and organic channels.
• Align with sales to ensure pipeline is generated and handed off smoothly.
• Refine product positioning for enterprise HR and talent leaders.
• Measure CAC, CPL, and pipeline attribution; iterate on high-ROI channels.
• Lead founder-led content campaigns on LinkedIn to drive enterprise demand.

Skills

Demand generation

Budget ownership

Hands-on execution

Enterprise marketing

English & Hindi

Analytics

Startup mindset

Tools

LinkedIn Ads

Google Ads

CRM systems

GA4

Landing pages

Visual design basics

Job description

Job Description: Demand Generation Lead / Marketing Lead

About the Role

We are seeking an ambitious, execution-oriented Demand Generation Lead to own our inbound engine end-to-end. In this role, you will be responsible for building and scaling a repeatable marketing motion that generates a steady flow of high-intent, qualified demos for our sales team. You will directly manage marketing budgets, run cross-channel campaigns, refine product positioning for HR and Talent Acquisition leaders, and track performance against concrete pipeline targets.

If you thrive in lean, high-velocity environments, love reading analytics as much as writing compelling copy, and are ready to own demand at an AI startup with proven enterprise traction, this is the role for you.

Core Responsibilities

• Demand Generation & Campaign Ownership (Primary): Build, optimize, and scale multi-channel acquisition campaigns across paid channels (LinkedIn Ads, Google Ads), organic/SEO, webinars, and targeted marketing programs. Manage a monthly paid ad budget while maintaining strict accountability for Cost Per Lead (CPL) and total pipeline sourced.
• Sales Alignment & Pipeline Handoff: Ensure seamless conversion from lead to qualified demo by equipping SDR and Account Executive teams with high-intent inbound prospects. Collaborate closely with sales to align messaging, refine outbound sequences, and optimize conversion rates across the funnel.
• Positioning & Buyer Messaging: Sharpen product positioning specifically tailored to HR and Talent Acquisition decision-makers across all touchpoints, including the website, sales decks, leave-behinds, and customer case studies.
• Analytics, Measurement & Reporting: Maintain complete transparency on key performance metrics, including CAC, CPL, pipeline attribution, and conversion velocity. Rapidly iterate on campaigns—pruning underperforming strategies and scaling high-ROI channels.
• Focused Founder-Led Content: Execute a lean, high-impact LinkedIn and thought leadership campaign centered on the founders, designed specifically to capture the attention of enterprise HR leaders and drive commercial demand.

Key Requirements

• Experience: 4–8 years of experience in B2B or SaaS marketing, with a proven track record in an early-stage or growth startup environment.
• Demand-Gen & Budget Ownership: Proven experience running paid campaigns, managing acquisition budgets, designing high-converting landing pages, and being evaluated directly on pipeline revenue rather than vanity metrics.
• Hands-on Execution: Ability to work end-to-end—writing ad copy, setting up campaign architecture, designing basic web assets, and interpreting marketing analytics independently.
• Enterprise & Buyer Knowledge: Deep understanding of the Indian enterprise sales landscape. Prior experience marketing to HR, Talent Acquisition, or corporate enterprise buyers is strongly preferred.
• Language & Communication Skills: Professional fluency in written and spoken English, with comfortable working capabilities in Hindi.
• Technical Proficiency: Proficiency with paid channels (LinkedIn Campaign Manager, Google Ads), CRM systems, web analytics (GA4), landing page builders, and basic visual design software.
• Startup Mindset: Highly adaptable and comfortable operating lean with speed and agility, with a strategic vision to build out team support as demand scales.

What We Offer

• Direct Ownership: Total ownership of demand generation at a fast-growing AI company with proven enterprise traction.
• Direct Access to Leadership: Work directly alongside the founders to shape overall go-to-market strategy and deploy budget.
• Proven Market Fit: Work with an established enterprise client base that includes industry leaders like Burger King and Go Colors.
• Financial Backing: Seed-funded by a reputed family office, providing strong stability and growth runway.