Marketing Lead

Agivant Technologies; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading IT services provider in Maharashtra seeks a Marketing Lead to enhance brand narrative and oversee growth strategies. The selected candidate will be responsible for developing impactful marketing campaigns targeted at enterprise clients in the US, crafting digital content, and aligning internal communications. Candidates should have over 7 years of marketing experience within the IT Services sector and possess strong organizational and diplomatic skills. This full-time role offers a dynamic environment for brand development.

Qualifications

• 7+ years in Marketing within the IT Services/B2B Tech space.
• Specific exposure to the US market.
• Self-starter with the ability to navigate complex teams.

Responsibilities

• Own end-to-end brand identity and storytelling.
• Design and execute high-impact marketing campaigns targeting US enterprise clients.
• Lead internal communications for brand alignment.

Skills

Digital content production

Account-Based Marketing (ABM)

Campaign management

Excellent diplomatic skills

Job description

Marketing Lead at Agivant Technologies

Agivant is seeking a high-impact Marketing Lead to own our brand narrative and growth engines. You will be the focal point connecting leadership, internal teams, and external agencies to build a formidable brand presence. This is a role for a builder who can seamlessly bridge internal culture with external market dominance, specifically targeting top‑tier clients in the US geography.

Key Responsibilities

• Brand & New Age Content Strategy:
  • Own end-to-end brand identity and storytelling.
  • Drive modern content strategies beyond blogs: lead the production of podcasts, video series, and interactive media.
  • Collaborate closely with internal design teams to ensure visual excellence across all touchpoints.
• US Client Campaigns & Demand Generation:
  • Design and execute high-impact marketing campaigns targeting enterprise clients in the US.
  • Create client-facing assets (newsletters, case study videos, personalized decks) that support sales and account growth.
  • Align marketing efforts with US market trends to drive brand recall among top-tier prospects.
• Internal Communications & Culture:
  • Act as the strategic partner to HR, IT, and Leadership to unify internal messaging.
  • Lead internal communications to ensure employees are aligned, engaged, and equipped to be brand ambassadors.
• Stakeholder & Agency Management:
  • Serve as the central hub for all marketing stakeholders.
  • Manage external agencies (PR, Creative, Digital) to deliver quality work on time and within budget.

Requirements

• Experience: 7+ years in Marketing within the IT Services/B2B Tech space, with specific exposure to the US market.
• Skillset: Strong grasp of digital content (Video/Audio production), Account-Based Marketing (ABM), and campaign management.
• Personality: A self-starter with excellent diplomatic skills to navigate between technical, creative, and executive teams.
• Drive: A proven track record of building brands, not just managing them.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Information Technology

Industries

IT Services and IT Consulting