Lead - Business Development

Cog Culture

Gurugram District

On-site

INR 1,200,000 - 1,800,000

Full time

14 days+

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Benefits offered by this job

Dynamic and creative workplace

Opportunities for professional growth

Diverse portfolio of exciting brands

Job summary

Cog Culture in Gurugram District is seeking a Lead – Business Development to identify new business opportunities and drive agency growth through strategic partnerships. This role requires 8-12 years of business development experience, preferably in an advertising agency, along with a bachelor's degree in Marketing or a related field. The ideal candidate will have strong communication and negotiation skills, along with a proven track record of meeting sales targets. We offer a dynamic workplace that values collaboration and innovation, as well as opportunities for professional growth.

Qualifications

8-12 years of experience in business development within advertising or media.
Proven track record of meeting and exceeding sales targets.
Strong understanding of advertising and digital marketing.

Responsibilities

Identify and pursue new business opportunities.
Develop and maintain a pipeline of prospective clients.
Deliver engaging sales pitches and proposals.
Collaborate with creative and account teams.
Negotiate contracts and close deals.

Skills

Business development experience

Sales targeting

Communication skills

Negotiation skills

Networking in marketing industry

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

About Us:

We are a full-service marketing communications agency with a decade of experience in transforming ideas into impactful brand narratives. With a dynamic team of over 100 skilled professionals, we have excelled across diverse sectors, earning recognition as the No.1 Independent Integrated Agency at the Goafest Creative Abby Awards and as the Design Agency of the Year 2023. Internationally, our achievements include winning Gold in Brand Design Identity and Live Events at the Golden Award of Montreux 2023. On the digital front, our B2B Fintech Campaign has been honoured with the Brand Equity Digiplus Award, Afaqs Digies Digital Awards, and E4m Prime Time Awards. Our commitment lies in crafting compelling stories through creativity, innovation, and strategic thinking.

Job Title:

Lead – Business Development

Job Summary:

As a Lead - Business Development, you will be responsible for identifying new business opportunities, building relationships with potential clients, and driving the agency's growth through strategic partnerships and tailored advertising solutions.

Key Responsibilities:

Proactively identify and pursue new business opportunities within target markets and industries
Develop and maintain a pipeline of prospective clients across digital, print, and integrated campaigns
Create and deliver engaging sales pitches, proposals, and presentations to prospective clients
Understand client needs and offer customized advertising and marketing solutions
Collaborate closely with creative, strategy, and account teams to ensure alignment and seamless project delivery
Negotiate contracts and close deals to meet or exceed sales targets
Track industry trends, competitor activities, and market dynamics to inform outreach strategy
Maintain accurate records in the CRM and provide regular reports on pipeline and conversions

Qualifications:

Bachelor’s degree in marketing, Business, Communications, or a related field
8-12 years of experience in business development, preferably within an advertising, media, or creative agency
Proven track record of meeting and exceeding sales targets
Strong understanding of advertising, branding, and digital marketing solutions
Excellent communication, negotiation, and interpersonal skills
Highly self‑motivated, proactive, and target‑driven
Strong network within the marketing and advertising industry is a plus

What We Offer: