Marketing Lead

AblyPro; Dadri; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

AblyPro is seeking a Marketing Lead to define and execute marketing strategies across branding, content, and social media. The role involves managing the marketing team, ensuring consistency in brand messaging, and driving analytics to enhance performance.

With over 8 years of marketing experience, especially in B2B environments, the ideal candidate will translate business goals into structured plans while overseeing team dynamics and delivering high-quality marketing outputs.

Qualifications

• 8+ years of experience in marketing, preferably in B2B services/tech.
• Strong experience in performance marketing, social strategy, and brand messaging.
• Proven ability to manage teams effectively.

Responsibilities

• Translate business goals into actionable marketing plans.
• Own brand messaging and ensure it aligns with campaigns.
• Track and report core metrics for marketing impact.

Skills

Team leadership and delivery management

Brand positioning and messaging

Content strategy, editorial judgment, and storytelling

Project management and process building

Performance tracking and reporting mindset

Job description

Ablypro is looking for a Marketing Lead who can build structure, define processes, and drive consistent, high-quality marketing output. This role will own marketing planning and execution across brand, content, social media, campaigns, and employer branding, while managing the team’s deliveries end-to-end. You should have a strong grasp of brand positioning and messaging, and the ability to convert business priorities into clear plans, briefs, timelines, and measurable results.Key Responsibilities

Key Responsibilities:

Marketing Strategy and Planning

• Translate business goals into quarterly and monthly marketing plans.
• Define marketing priorities, content pillars, and channel strategy.

Process and Execution Management

• Create and maintain marketing SOPs: briefs, approvals, publishing, repurposing, and reporting.
• Build a predictable delivery engine with clear timelines, ownership, and quality checks.

Brand and Positioning

• Own brand messaging and ensure consistency across all communication.
• Improve clarity of positioning and ensure campaigns and content align with it.

Social Media and Content Leadership

• Lead social strategy (LinkedIn primary) and content calendar execution.
• Guide content ideation, storytelling, and distribution to improve reach and engagement.

Employer Branding (with HR)

• Partner with HR to create employer branding content and support hiring campaigns.
• Showcase culture, people, learning, and workplace initiatives through content.

Analytics and Reporting

• Track and report core metrics (reach, engagement, follower growth, content performance).
• Share monthly insights and action plans to improve outcomes.

Team Management

• Lead and coordinate writers, designers, video editors, interns/trainees, and agencies (as applicable).
• Set expectations, review output, coach the team, and improve ownership and performance.

Requirements

• 8+ years of experience in marketing (B2B services/tech/IT services preferred).
• Strong experience in performance marketing, social strategy, and brand messaging.
• Proven ability to manage teams and drive execution with structure and accountability.
• Comfortable working with senior stakeholders and translating inputs into deliverables.

Key Skills

• Team leadership and delivery management
• Brand positioning and messaging
• Content strategy, editorial judgment, and storytelling
• Project management and process building
• Performance tracking and reporting mindset