Marketing Head

Carrier Wheels Pvt. Ltd.; Shamli; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Carrier Wheels Pvt. Ltd. is seeking a Marketing Head to lead the marketing and sales strategies for our engineering/automobile business, focusing on OEM and export sales within the tractor sector.

The role requires extensive industry experience to build and execute comprehensive plans that drive growth and market share. You will oversee strategic planning, brand management, market research, and cross-functional collaboration to align products with market demand, while steering a high-performance

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Engineering or related field.
• MBA or relevant advanced degree preferred.
• Minimum 15–22 years of marketing and sales experience in engineering/automobile industry.
• Proven track record in OEM and export sales.
• Experience in tractor-related industry advantageous.

Responsibilities

• Lead strategic planning and execution of marketing strategies.
• Manage sales targets for OEM and export markets.
• Build and maintain relationships with key clients and partners.
• Negotiate contracts and close deals with major clients.
• Conduct market research to identify customer needs and competitive landscape.
• Coordinate product management to align marketing with offerings.
• Develop brand positioning and promotional campaigns.
• Lead and develop marketing and sales teams; report to the board.

Skills

Leadership

Team management

Communication

Strategic thinking

Market analysis

Digital marketing

CRM tools

Work under pressure

Interpersonal skills

Education

Bachelor's in Marketing

MBA

Engineering background

Tools

CRM software

Digital marketing tools

Job description

JobSummary: TheMarketing Head will be responsible for leading the marketing and salesstrategies for our engineering/automobile company, specifically focusing on OEM(Original Equipment Manufacturer) and export sales within the tractor-relatedindustry. This role requires extensive experience in the industry to developand implement comprehensive marketing plans that drive business growth andincrease market share.

KeyResponsibilities:

• Strategic Planning andExecution:
  
• Develop and implementmarketing strategies aligned with company objectives.
  
• Identify marketopportunities and trends to inform business strategy.
  
• Create and manage annualmarketing budgets.
  
• Sales and BusinessDevelopment:
  
• Lead the sales team toachieve sales targets for OEM and export markets.
  
• Build and maintain strongrelationships with key clients and partners.
  
• Negotiate contracts andclose deals with major clients.
  
• Develop new businessopportunities and expand market presence.
  
• Market Research andAnalysis:
  
• Conduct market research toidentify customer needs and competitive landscape.
  
• Analyze sales data andmarket trends to inform strategic decisions.
  
• Monitor and report on theeffectiveness of marketing campaigns and strategies.
  
• Product Management:
  
• Collaborate with theproduct development team to align marketing strategies with productofferings.
  
• Oversee the development andlaunch of new products.
  
• Ensure product positioningand messaging are consistent with brand strategy.
  
• Brand Management andPromotion:
  
• Develop and execute brandpositioning and messaging strategies.
  
• Manage the company's onlineand offline presence, including website, social media, and trade shows.
  
• Coordinate promotionalactivities, including advertising and public relations campaigns.
  
• Team Leadership andDevelopment:
  
• Lead, mentor, and developthe marketing and sales teams.
  
• Foster a collaborative andhigh-performance work environment.
  
• Set performance goals andconduct regular performance reviews.
  
• Stakeholder Management:
  
• Collaborate with internalstakeholders, including the executive team, production, and finance.
  
• Communicate marketingstrategies and performance metrics to the board of directors.
  
• Compliance and Reporting:
  
• Ensure compliance withindustry regulations and company policies.
  
• Prepare and present regularreports on marketing activities and performance.
  

Qualifications:

• Education:
  
• Bachelor’s degree inMarketing, Business Administration, Engineering, or a related field.
  
• MBA or relevant advanceddegree is preferred.
  
• Experience:
  
• Minimum of 15 to 22 yearsof experience in marketing and sales within the engineering/automobileindustry.
  
• Proven track record in OEMand export sales.
  
• Extensive experience in thetractor-related industry is highly advantageous.
  
• Skills:
  
• Strong leadership and teammanagement skills.
  
• Excellent communication andinterpersonal skills.
  
• Strategic thinking andproblem-solving abilities.
  
• Proficiency in marketanalysis and research.
  
• Knowledge of digitalmarketing and CRM tools.
  
• Ability to work underpressure and meet deadlines.
  

PersonalAttributes:

• Result-oriented andproactive.
  
• High level of integrity andprofessionalism.
  
• Strong analytical anddecision-making skills.
  
• Ability to adapt to afast-paced and dynamic environment.
  

WorkingConditions:

• Full-time position.
  
• Regular travel may berequired for client meetings, trade shows, and industry events.
  

Requirements

EXPERIENCE IN AUTOMOBILE COMPANY /OEM TIER ONE