EXPORT MARKETING HEAD

Shifastar Technologies; Pune District; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Shifastar Technologies is seeking an EXPORT MARKETING HEAD to drive global market expansion for connectors, sensors, and industrial tech. You will shape GTM strategies, lead international campaigns, and ensure compliance with trade regulations, while building relationships with global OEMs, Tier-1, and ODM clients.

The ideal candidate brings 20–25 years in B2B marketing or export development in electronics components, with strong cross-cultural communication and CRM/ERP expertise (SAP,

Qualifications

• Bachelor’s degree in Electrical/Electronics/Mechanical Engineering; MBA would be added advantage.
• Typically 20–25 years in B2B marketing, strategic product management, or international business development/export marketing in electronics components manufacturing.
• Expert in cross-cultural communication, export/import laws, commercial negotiations, and CRM/ERP software platforms (SAP, Salesforce).

Responsibilities

• Develop go-to-market strategies to expand connector, sensor, and industrial technology portfolios into international markets.
• Lead omni-channel campaigns to drive pipeline growth with international OEMs and channel partners.
• Ensure export/import operations adhere to international and regional trade regulations.
• Generate leads via international trade fairs, digital campaigns, and market research.
• Build and nurture long-term relationships with global OEM, Tier-1, and ODM clients.
• Partner with Product Management, Global Trade Services, and regional sales to align product availability with local customer needs.
• Monitor global competitor dynamics and macro-economic trade factors to guide marketing investments.
• Build, mentor, and lead geographically dispersed teams.

Skills

Cross-cultural communication

Export/Import laws

Commercial negotiations

CRM/ERP familiarity

CRM/ERP Salesforce

Education

Bachelor’s degree in Electrical/Electronics/Mechanical Engineering

MBA (advantageous)

Tools

SAP

Salesforce

Job description

We have an urgent requirement for EXPORT MARKETING HEAD position with one of the largest manufacturers of interconnect products in the world

Core Responsibilities

• Global Market Expansion: Develop go-to-market (GTM) strategies to expand the reach of connector, sensor, and industrial technology portfolios into emerging and international markets.
• Demand Generation: Lead targeted, omni-channel campaigns (including Account-Based Marketing) to drive pipeline growth and market share with international OEMs and channel partners.
• Trade Compliance & Export Controls: Ensure all export/import operations strictly adhere to international and regional trade regulations.
• Business Development: Generate leads via industry-specific international trade fairs, digital campaigns, and targeted market research.
• Key Account Management: Build and nurture long‑term relationships with global OEM, Tier‑1, and ODM clients.
• Cross‑Functional Collaboration: Partner directly with Product Management, Global Trade Services (GTS), and regional sales teams to align product availability with local customer needs.
• Market Intelligence: Monitor global competitor dynamics, macro‑economic trade factors, and industry benchmarks to pivot marketing investments accordingly.
• Talent Management: Build, mentor, and lead high‑performing, geographically dispersed teams.

Ideal Candidate Profile

• Education: Bachelor’s degree in Electrical/Electronics/Mechanical Engineering, an MBA would be added advantage.
• Experience: Typically 20 to 25 years in B2B marketing, strategic product management, or international business development or export marketing within the electronic components manufacturing sector.
• Key Skills: Expert in cross‑cultural communication, export/import laws, commercial negotiations, and CRM/ERP software platforms (SAP, Salesforce).
• Industry Knowledge: Deep understanding of connector technologies, harsh‑environment specifications, and competitor landscapes.

Core Competencies

• International Market Penetration
• Contract Negotiation
• Global Account Management
• Cross‑Cultural Leadership
• Regulatory Trade Compliance
• Technical Product Marketing

Self management

• Inspire and motivate the team.
• Knows, develops the team and consistently manages performance firmly and fairly
• Resilient, optimistic and open to change.
• Shows moral courage, openness and honesty in all dealings
• Is confident, assertive and self‑assured.
• Self motivated and able to work well under pressure.

Proven leadership and management skills with the ability to optimise team performance and development.Excellent relationship management skills with the ability to engage, negotiate and manage key stakeholders and suppliers.Strong and confident negotiator with the ability to negotiate at all levels.Excellent communication, interpersonal and influencing skills.Excellent analytical and problem solving abilities.Results orientated with ability to plan and deliver against project deadlines.Commercially and financially astute with experience of managing budgets.