Marketing Head

Medicover Hospitals; Kakinada; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Medicover Hospitals is seeking a senior marketing professional to lead doctor engagement, corporate partnerships, and community outreach to boost referrals and patient access.

You will build referral networks with consultants and clinics, organize CME programs and health camps, and partner with corporates for wellness initiatives, aligning with HR and operations for seamless service delivery.

Qualifications

• Graduate or postgraduate in Marketing, Healthcare Management or MBA.
• Minimum 12 years in hospital marketing with doctor engagement and corporate tie-ups.
• Strong networking, negotiation and stakeholder management skills.

Responsibilities

• Develop and strengthen doctor referral networks with consultants, general physicians and clinics.
• Organize CME programs, medical conferences and doctor engagement activities.
• Build and manage referral networks with clinics, diagnostic centres and practitioners.
• Implement localized neighbourhood marketing strategies targeting residential areas and communities.
• Establish partnerships with RWAs, clubs, NGOs and religious institutions to promote hospital services.
• Cultivate corporate partnerships with corporates, MNCs, insurers for wellness programs and OPD/IPD tie-ups.

Skills

Networking

Doctor marketing

Corporate outreach

Neighbourhood campaigns

Business development

Communication

Negotiation

Stakeholder management

Healthcare market knowledge

Education

Graduate/Postgraduate in Marketing/Healthcare Management/Business Administration

Job description

Trade & Referral Marketing:

• Develop and strengthen relationships with consultants, general physicians, specialists, and other healthcare providers to enhance patient referrals.
• Build and manage referral networks with clinics, diagnostic centres, and individual practitioners.
• Organize CME (Continuing Medical Education) programs, medical conferences, and doctor engagement activities to enhance partnerships.
• Ensure regular doctor visits, maintaining strong rapport with the medical fraternity.
• Work closely with the hospital's medical and operations teams to create seamless referral processes.

Neighbourhood Marketing & Community Engagement:

• Implement localized marketing strategies to target residential areas, apartments, and gated communities.
• Establish partnerships with Resident Welfare Associations (RWAs), local clubs, religious institutions, and NGOs to promote hospital services.
• Conduct health camps, awareness drives, free check-up programs, and medical outreach initiatives in the community.
• Organize door-to-door campaigns and BTL (Below the Line) activities to engage local populations effectively.
• Drive patient engagement through word-of-mouth referrals, digital outreach, and community influencers.

Corporate & Institutional Marketing:

• Develop strategic partnerships with corporates, MNCs, government organizations, and insurance companies for employee health programs.
• Conduct corporate wellness programs, annual health check-up camps, and tie-ups for OPD & IPD services.
• Collaborate with HR and Admin heads of large firms to design corporate healthcare benefits.
• Establish relationships with insurance providers and TPAs (Third-Party Administrators) for seamless processing of cashless treatments.
• Work on loyalty programs and special healthcare plans for corporate clients and their employees.

Job Specification: Qualification:

Graduate/Postgraduate in Marketing, Healthcare Management, or Business Administration.

Experience:

Minimum 12 years of experience in hospital marketing, with a strong focus on doctor engagement, corporate tie-ups, and community marketing.

Skills Required:

• Strong networking and relationship management skills.
• Experience in trade (doctor) marketing, corporate outreach, and neighbourhood campaigns.
• Ability to generate business through partnerships and referrals.
• Excellent communication, negotiation, and stakeholder management skills.
• Understanding of Indian healthcare market dynamics and regional hospital marketing strategies.