Marketing Executive

Drlogy; Chennai; On-site; INR 300,000 - 500,000; Full time

Job summary

Drlogy is seeking a Marketing Executive in Chennai, Tamil Nadu to drive marketing campaigns that promote hospital and pharma services. The role involves field visits, lead generation, campaign management, and coordination with internal teams to enhance market reach. The ideal candidate should possess strong communication skills, a proactive approach, and the ability to thrive in a target-driven environment. Responsibilities include organizing health camps and promotional events while building relationships to drive business growth.

Qualifications

• Must have a proactive approach and ability to work in a competitive environment.
• Strong communication skills are essential.
• Experience in handling customer inquiries and generating leads.

Responsibilities

• Plan and execute marketing strategies for service promotion.
• Conduct field visits for business development.
• Organize and execute health camps and promotional events.
• Track and analyze marketing performance and effectiveness.

Skills

Strong communication skills

Proactive approach

Relationship management

Lead generation

Event management

Job description

The Marketing Executive will play a key role in planning and executing marketing campaigns to promote hospital/pharma services and expand market reach. This involves field visits, lead generation, campaign management, and coordination with internal teams. The candidate must possess strong communication skills, a proactive approach, and the ability to work in a competitive and target-driven environment.

Roles and Responsibilities

• Plan and execute marketing strategies to promote services and increase brand visibility.
• Conduct field visits to build relationships with doctors, clinics, corporates, and referral partners.
• Identify new business opportunities and generate quality leads.
• Convert leads into business through effective follow-ups and relationship management.
• Organize and execute health camps, awareness programs, CMEs, and promotional events.
• Coordinate with digital marketing teams for online campaigns and social media activities.
• Assist in creating marketing materials such as brochures, presentations, and advertisements.
• Track and analyze marketing performance and campaign effectiveness.
• Monitor competitor activities, pricing strategies, and market trends.
• Maintain and update databases of leads, referrals, and business contacts.
• Prepare daily, weekly, and monthly reports on marketing activities and outcomes.
• Work towards achieving individual and team sales targets.
• Coordinate with internal departments to ensure smooth patient/customer experience.
• Build and maintain strong customer relationships to enhance loyalty and retention.
• Promote key services and specialties to targeted audiences.
• Participate in brand-building and promotional initiatives.
• Support corporate tie-ups and institutional partnerships.
• Handle customer inquiries and provide relevant information about services.
• Ensure compliance with company policies and marketing guidelines.
• Travel within assigned territories for business development activities.
• Maintain professionalism, grooming, and communication standards.
• Participate in training programs and skill development initiatives.
• Support event management and on-ground marketing execution.
• Identify innovative marketing opportunities and growth opportunities.
• Collaborate with cross-functional teams for integrated marketing efforts.
• Maintain discipline, punctuality, and accountability.
• Contribute to increasing patient/customer footfall and revenue generation.
• Assist in budget planning and cost control for marketing activities.
• Ensure proper documentation and reporting of all activities.
• Contribute to overall business expansion and brand positioning.