Marketing Executive

Dr. D. Y. Patil College of Ayurved, Hospital & Research Centre, Pimpri, Pune 18; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Dr. D. Y.

Patil College of Ayurved, Hospital & Research Centre, Pimpri, Pune 18, seeks a Marketing & BD professional to lead hospital-wide marketing, branding and digital initiatives. The role focuses on patient acquisition, brand consistency, and multi-channel campaigns across offline and online platforms. Responsibilities include coordinating with clinical leaders, managing budgets, optimizing campaigns, and reporting outcomes.

Qualifications

• 5 years of experience in hospital or healthcare marketing.
• Proven experience in patient acquisition, branding, digital marketing, and business development within a healthcare or hospital environment.
• Strong understanding of hospital services, patient journey, healthcare marketing practices, and ethical advertising guidelines.
• Experience in managing doctor referral programs, corporate and insurance tie-ups, and community outreach initiatives.
• Hands-on experience with digital marketing platforms, including Google Ads, Meta Ads, SEO, social media marketing, and website management.
• Basic knowledge of graphic design tools such as Canva, Adobe Photoshop, or Illustrator is preferred.
• Excellent communication, presentation, interpersonal, and relationship management skills.
• Self-motivated, result-oriented, and capable of managing multiple marketing initiatives independently.
• Ability to analyze marketing performance, prepare reports, and recommend strategies for business growth.

Responsibilities

• Execute marketing plans aligned with the hospital's business objectives.
• Increase OPD and IPD patient volumes through targeted marketing initiatives.
• Build and maintain relationships with referring doctors, clinics, corporates, TPAs, and insurance companies.
• Organize health camps, awareness programs, CMEs, corporate wellness activities, and community outreach initiatives.
• Conduct market research and competitor analysis to identify growth opportunities.
• Promote specialty departments, health packages, and new healthcare services.

Skills

Hospital marketing

Digital marketing

Branding

Communication

CRM & leads

Content creation

Tools

Canva

Adobe Photoshop

Illustrator

Job description

Role & responsibilities

Key Responsibilities

Marketing & Business Development

• Execute marketing plans aligned with the hospital's business objectives.


• Increase OPD and IPD patient volumes through targeted marketing initiatives.


• Build and maintain relationships with referring doctors, clinics, corporates, TPAs, and insurance companies.


• Organize health camps, awareness programs, CMEs, corporate wellness activities, and community outreach initiatives.


• Conduct market research and competitor analysis to identify growth opportunities.


• Promote specialty departments, health packages, and new healthcare services.

Digital Marketing

• Manage the hospital website and ensure content is updated and SEO-friendly.


• Plan and execute Google Ads, Meta Ads, and social media campaigns.


• Create and publish engaging content across digital platforms.


• Improve online visibility through SEO and Local SEO strategies.


• Generate qualified patient leads and monitor campaign performance.


• Manage Google Reviews and online reputation.


• Execute email and WhatsApp marketing campaigns for patient engagement.


• Prepare monthly digital marketing performance reports.

Branding & Creative Support

• Design or coordinate brochures, posters, flyers, banners, standees, and social media creatives.


• Develop patient education materials, awareness campaign creatives, and digital promotional content.


• Maintain consistency in hospital branding across all communication channels.


• Coordinate with printers, agencies, photographers, and media partners for marketing requirements.

Coordination & Reporting

• Coordinate with doctors and department heads to promote clinical services.


• Monitor marketing budgets and campaign ROI.


• Maintain marketing databases and CRM records.


• Submit regular reports on marketing activities, patient acquisition, digital performance, and campaign effectiveness.


• Ensure all marketing communications comply with healthcare regulations and ethical standards.

Preferred candidate profile

Preferred Candidate

• 5 years of experience in hospital or healthcare marketing.


• Proven experience in patient acquisition, branding, digital marketing, and business development within a healthcare or hospital environment.


• Strong understanding of hospital services, patient journey, healthcare marketing practices, and ethical advertising guidelines.


• Experience in managing doctor referral programs, corporate and insurance tie-ups, and community outreach initiatives.


• Hands-on experience with digital marketing platforms, including Google Ads, Meta Ads, SEO, social media marketing, and website management.


• Basic knowledge of graphic design tools such as Canva, Adobe Photoshop, or Illustrator is preferred.


• Excellent communication, presentation, interpersonal, and relationship management skills.


• Self-motivated, result-oriented, and capable of managing multiple marketing initiatives independently.


• Ability to analyze marketing performance, prepare reports, and recommend strategies for business growth.