Marketing Executive

Horizon Life Care; Lucknow; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Horizon Life Care in Lucknow seeks an experienced marketing professional to lead hospital visibility, patient footfall, and brand awareness. You will build robust referral networks with doctors, clinics, TPAs, and corporates, and drive both offline and digital campaigns.

Ideal candidates hold an MBA/PGDM and have 15 years in hospital marketing or related fields, with strong communication and field-visit capabilities to expand the referral ecosystem and patient access.

Qualifications

• 15 years of experience in hospital marketing, healthcare business development, pharmaceutical marketing, diagnostic centre marketing, or PRO activities.
• Graduate in any discipline; MBA/PGDM in Marketing, Healthcare Management, Hospital Administration, or related field preferred.
• Candidates with existing relationships with local doctors, clinics, nursing homes, corporates, TPAs, and healthcare referral networks will be preferred.
• Strong communication, interpersonal, networking, and relationship-management skills.
• Good knowledge of the local healthcare market and referral ecosystem.

Responsibilities

• Develop and implement marketing strategies to increase hospital visibility, patient footfall, and brand awareness.
• Build and maintain strong relationships with doctors, clinics, nursing homes, diagnostic centres, corporate organizations, TPAs, insurance companies, and other referral sources.
• Conduct regular doctor and referral visits to promote hospital services, specialties, consultants, diagnostic facilities, and treatment packages.
• Generate new patient referrals and strengthen existing referral networks.
• Coordinate with consultants and clinical departments to understand and effectively communicate hospital services.
• Act as the primary point of contact for external doctors, patients, attendants, corporate clients, and referral partners.
• Promote hospital services through appropriate offline and digital marketing activities.
• Organize and coordinate health camps, CME programmes, doctor meetings, awareness programmes, corporate health check-ups, and community outreach activities.
• Develop corporate tie-ups with companies, institutions, schools, colleges, and other organizations for health check-ups and healthcare services.
• Coordinate with hospital administration, billing, insurance/TPA, nursing, and clinical departments for smooth patient services.
• Handle patient and attendant queries professionally and facilitate resolution of service-related concerns.
• Maintain regular follow-up with referred patients and referral doctors, wherever appropriate and within hospital policies.
• Collect market intelligence regarding competing hospitals, pricing, packages, specialties, and promotional activities.
• Prepare daily/weekly/monthly marketing reports covering doctor visits, leads, referrals, admissions, camps, corporate contacts, and revenue generated through marketing initiatives.
• Achieve assigned targets for OPD registrations, admissions, diagnostics, procedures, health packages, and corporate/referral business.
• Ensure ethical, professional, and compliant marketing practices in accordance with applicable healthcare regulations and hospital policies.
• Maintain confidentiality of patient, doctor, hospital, and business information.
• Represent the hospital professionally at external meetings, conferences, medical events, and community programmes.
• Coordinate hospital branding, promotional material, brochures, banners, digital campaigns, social media activities, and local outreach initiatives.
• Perform any other marketing, PRO, business-development, or patient-relations responsibilities assigned by hospital management.

Skills

Communication

Interpersonal skills

Networking

Relationship management

Field visits

Education

Graduate in any discipline

MBA/PGDM in Marketing or Healthcare Management

Tools

MS Office

Email

WhatsApp Business

Social media

Digital marketing tools

Job description

Role & Responsibilities

• Develop and implement marketing strategies to increase hospital visibility, patient footfall, and brand awareness.
• Build and maintain strong relationships with doctors, clinics, nursing homes, diagnostic centres, corporate organizations, TPAs, insurance companies, and other referral sources.
• Conduct regular doctor and referral visits to promote hospital services, specialties, consultants, diagnostic facilities, and treatment packages.
• Generate new patient referrals and strengthen existing referral networks.
• Coordinate with consultants and clinical departments to understand and effectively communicate hospital services.
• Act as the primary point of contact for external doctors, patients, attendants, corporate clients, and referral partners.
• Promote hospital services through appropriate offline and digital marketing activities.
• Organize and coordinate health camps, CME programmes, doctor meetings, awareness programmes, corporate health check-ups, and community outreach activities.
• Develop corporate tie-ups with companies, institutions, schools, colleges, and other organizations for health check-ups and healthcare services.
• Coordinate with the hospital administration, billing, insurance/TPA, nursing, and clinical departments for smooth patient services.
• Handle patient and attendant queries professionally and facilitate resolution of service-related concerns.
• Maintain regular follow-up with referred patients and referral doctors, wherever appropriate and within hospital policies.
• Collect market intelligence regarding competing hospitals, pricing, packages, specialties, and promotional activities.
• Prepare daily/weekly/monthly marketing reports covering doctor visits, leads, referrals, admissions, camps, corporate contacts, and revenue generated through marketing initiatives.
• Achieve assigned targets for OPD registrations, admissions, diagnostics, procedures, health packages, and corporate/referral business.
• Ensure ethical, professional, and compliant marketing practices in accordance with applicable healthcare regulations and hospital policies.
• Maintain confidentiality of patient, doctor, hospital, and business information.
• Represent the hospital professionally at external meetings, conferences, medical events, and community programmes.
• Coordinate hospital branding, promotional material, brochures, banners, digital campaigns, social media activities, and local outreach initiatives.
• Perform any other marketing, PRO, business-development, or patient-relations responsibilities assigned by hospital management.

Preferred Candidate Profile

• Graduate in any discipline; MBA/PGDM in Marketing, Healthcare Management, Hospital Administration, or a related field will be preferred.
• 15 years of experience in hospital marketing, healthcare business development, pharmaceutical marketing, diagnostic centre marketing, or PRO activities.
• Candidates with existing relationships with local doctors, clinics, nursing homes, corporates, TPAs, and healthcare referral networks will be preferred.
• Strong communication, interpersonal, networking, and relationship-management skills.
• Good knowledge of the local healthcare market and referral ecosystem.
• Presentable, confident, energetic, and professionally groomed.
• Strong patient-handling and negotiation skills.
• Ability to independently conduct field visits and develop new referral and corporate relationships.
• Target-oriented with the ability to work under performance-based objectives.
• Basic knowledge of MS Office, email, WhatsApp Business, social media, and digital marketing tools.
• Good command of English and Hindi; knowledge of the local language will be an advantage.
• Should possess a positive attitude, professional integrity, and strong commitment to patient service.
• Should be willing to travel locally for doctor visits, corporate meetings, camps, and business-development activities.
• Two-wheeler and valid driving licence preferred.

Key Performance Indicators (KPIs)

• New doctor/referral-network additions.
• Monthly patient referrals and admissions.
• OPD and procedure leads generated.
• Corporate tie-ups and institutional business.
• Health camps and outreach programmes conducted.
• Conversion of leads into hospital services.
• Revenue generated through marketing/referral activities.
• Doctor and corporate relationship retention.
• Patient satisfaction and quality of PRO services.
• Timely submission of daily and monthly marketing reports.