Marketing Head

BuildKartX; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

BuildKartX is seeking an experienced marketing leader for Bengaluru to own the national plan, budget and targets for buyer inquiries and dealer sign-ups. You will run digital campaigns across Google, Meta, YouTube, WhatsApp and SEO, while orchestrating on-ground events with Kannada and English branding.

Build and scale the brand across Instagram, Facebook and LinkedIn with compelling content and testimonials.

Qualifications

• 8+ years in marketing, with 3+ years leading brand or growth marketing at a B2B, marketplace or construction business.
• MBA in marketing or equal experience preferred.

Responsibilities

• Own the marketing plan, budget and targets for buyer enquiries and dealer sign-ups.
• Run digital campaigns: Google, Meta, YouTube, WhatsApp and SEO for steel price searches.
• Lead on-ground marketing: dealer meets, builder and contractor events, site branding and print in Kannada and English.
• Build the BuildKartX brand across Instagram, Facebook and LinkedIn, with clear content and testimonials.
• Track cost per lead and order, and report results to the founders every week.
• Hire and lead the marketing team and agencies.

Skills

Marketing leadership

B2B marketing

Brand growth

Digital marketing

Analytics

Education

MBA in Marketing

Tools

Google Ads

Meta Ads

YouTube Ads

SEO

Job description

Make BuildKartX the first name builders, contractors and dealers think of for steel and construction materials, and turn that into enquiries and orders.

What you will do

• Own the marketing plan, budget and targets for buyer enquiries and dealer sign-ups.
• Run digital campaigns: Google, Meta, YouTube, WhatsApp and SEO for steel price searches.
• Lead on-ground marketing: dealer meets, builder and contractor events, site branding and print in Kannada and English.
• Build the BuildKartX brand across Instagram, Facebook and LinkedIn, with clear content and testimonials.
• Track cost per lead and order, and report results to the founders every week.
• Hire and lead the marketing team and agencies.

What we look for

• 8+ years in marketing, with 3+ years leading brand or growth marketing at a B2B, marketplace or construction business.
• Proven results in both digital and on-ground marketing.
• Strong with numbers: analytics, attribution and budgets.
• Speaks English and Kannada; Hindi is a plus.
• MBA in marketing or equal experience preferred.