Marketing Executive

KYZO (Khidki Homes)

Bengaluru

On-site

INR 450,000 - 750,000

Full time

3 days ago
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Job summary

KYZO is building a modern procurement ecosystem for architects, interior designers, and contractors. We are seeking a proactive Marketing Executive to manage digital channels, generate leads, and create engaging content that drives brand awareness and growth.

You will own social media, content marketing, SEO basics, and campaign execution across multiple platforms, collaborating with sales, design, and operations to deliver measurable results.

Qualifications

  • 1–3 years of digital marketing, content marketing, or related role.
  • Good communication in English and Hindi.
  • Hands-on experience managing social media and campaigns.
  • Ability to write engaging content for social media, blogs, websites, and messaging campaigns.
  • Basic understanding of digital lead generation, SEO, campaign analytics, and customer engagement.
  • Comfortable working with spreadsheets, Canva, AI tools, and digital marketing platforms.

Responsibilities

  • Manage multiple lead generation channels and track performance.
  • Monitor leads and coordinate with sales for timely follow-up.
  • Improve lead quality and conversion rates.
  • Maintain lead trackers and report campaign results.
  • Manage KYZO’s social media across Instagram, Facebook, LinkedIn, and other platforms.
  • Plan content calendars and publish posts, reels, stories, and other creatives.
  • Develop content around products, customer success stories, industry insights, offers, and brand updates.
  • Track engagement, reach, follower growth, and other metrics.
  • Write and publish blogs, website content, product-related content, and marketing copy.
  • Research industry trends, customer pain points, product applications, and relevant keywords.
  • Work on SEO & AEO to improve website visibility and organic traffic.
  • Coordinate with designers and internal teams to create useful, engaging marketing content.
  • Plan and execute WhatsApp, SMS, email campaigns for acquisition, engagement, retention.
  • Segment audiences based on customer type, interests, and purchase behaviour.
  • Track campaign delivery, engagement, enquiries, and conversions with consent guidelines.
  • Execute marketing campaigns from planning through implementation and performance analysis.
  • Coordinate with sales, design, product, and operations teams for timely execution.
  • Maintain a marketing calendar and track budgets and results.
  • Use Google Analytics, Meta Business Suite, spreadsheets, CRM platforms, and marketing automation tools to measure performance.
  • Continuously experiment with new content formats and channels.

Skills

Digital marketing
Content marketing
Social media management
Lead generation
Campaign analytics
English
Hindi

Tools

Google Analytics
Meta Business Suite
CRM platforms
Canva
AI tools

Job description

KYZO is building a modern procurement ecosystem for architects, interior designers, and contractors. We combine quality-assured building materials, private-label products, technology, and reliable delivery to make construction procurement simpler and more efficient.


We are looking for a proactive, execution-oriented Marketing Executive to manage our digital marketing channels, generate leads, create engaging content, and execute campaigns that drive brand awareness and business growth.


Key Responsibilities


  • Manage multiple lead generation channels, including website enquiries, social media, digital campaigns, and other online platforms.

  • Monitor incoming leads, track channel-wise performance, and coordinate with the sales team to ensure timely follow-ups.

  • Identify opportunities to improve lead quality, conversion rates, and customer acquisition.

  • Maintain lead trackers and prepare regular reports on campaign performance.


2. Social Media Management


  • Manage KYZO’s social media presence across Instagram, Facebook, LinkedIn, and other relevant platforms.

  • Plan content calendars and coordinate the creation and publishing of posts, reels, stories, and other creatives.

  • Develop content around products, customer success stories, industry insights, offers, and brand updates.

  • Track engagement, reach, follower growth, and other relevant performance metrics.


3. Content Marketing & Blogs


  • Write and publish blogs, website content, product-related content, and marketing copy.

  • Research industry trends, customer pain points, product applications, and relevant keywords.

  • Work on SEO & AEO to improve website visibility and organic traffic.

  • Coordinate with designers and internal teams to create useful, engaging, and accurate marketing content.


4. WhatsApp & Messaging Campaigns


  • Plan and execute WhatsApp, SMS, email, and other messaging campaigns for customer acquisition, engagement, and retention.

  • Create campaign messages for new product launches, offers, promotions, educational content, and customer updates.

  • Segment audiences based on customer type, interests, and purchase behaviour.

  • Track campaign delivery, engagement, enquiries, and conversions while following applicable consent and messaging guidelines.


5. Campaign Execution & Performance Tracking


  • Execute marketing campaigns from planning through implementation and performance analysis.

  • Coordinate with sales, design, product, and operations teams to ensure timely campaign execution.

  • Maintain a marketing calendar and track budgets, deliverables, and campaign results.

  • Use tools such as Google Analytics, Meta Business Suite, spreadsheets, CRM platforms, and marketing automation tools to measure performance.

  • Continuously experiment with new content formats, channels, and campaign ideas to improve results.


Requirements


  • 1–3 years of experience in digital marketing, content marketing, social media, or a similar role.

  • Good communication skills in English and Hindi

  • Hands-on experience managing social media accounts and executing marketing campaigns.

  • Ability to write engaging content for social media, blogs, websites, and messaging campaigns.

  • Basic understanding of digital lead generation, SEO, campaign analytics, and customer engagement.

  • Comfortable working with spreadsheets, Canva, AI tools, and digital marketing platforms.

  • Strong ownership, attention to detail, and the ability to manage multiple activities simultaneously.


What We Are Looking For


  • A self-starter who enjoys getting things done rather than just planning.

  • Someone who can independently manage multiple marketing channels and ensure consistent execution.

  • A creative thinker who understands how to communicate with customers and build brand trust.

  • A data-oriented individual who tracks outcomes and continuously improves performance.

  • Someone excited to work in a fast-growing startup where responsibilities and learning opportunities grow with the business.


Why Join KYZO?


  • Work with a fast-growing building materials platform transforming an established industry.

  • Get hands‑on exposure to multiple marketing channels, customer acquisition, and brand building.

  • Take ownership of real campaigns and see the direct impact of your work on business growth.

  • Work in a dynamic, entrepreneurial environment with opportunities to grow professionally.

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