Head of Marketing

MK INFRA HOLDINGS PRIVATE LIMITED; Mysuru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

MK INFRA HOLDINGS PRIVATE LIMITED requires a Head of Marketing to lead strategy, execution, and performance of all marketing initiatives in Mysore/Karnataka. You will drive growth, customer engagement, and brand visibility, managing multiple agencies and aligning marketing with sales.

The ideal candidate brings 8+ years in marketing leadership, deep knowledge of the Karnataka market, and hands-on experience with CRM tools and digital campaigns.

Qualifications

• 8+ years of marketing leadership experience, preferably in real estate or high-involvement sectors.
• Strong understanding of South Indian residential market, especially Karnataka and Mysore.
• Hands-on experience with digital marketing tools, CRMs, and campaign management.
• Excellent communication, leadership, and stakeholder management skills.
• Creative thinker with strong analytical and execution capabilities.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Define and evolve brand identity across offline and digital channels.
• Collaborate with sales, design, and project teams to align messaging and campaigns.
• Drive high-quality lead generation through performance marketing, partnerships, and CRM optimization.
• Launch targeted campaigns for new projects and ongoing inventory; support sales with assets, events, and presentations.
• Oversee SEO, SEM, social media, website content, email marketing, and influencer partnerships; manage offline marketing including OOH, events, and publications.
• Manage agency budgeting, allocation, and budgetary controls.
• Track KPIs including ROI, CPL, conversion rates, and brand awareness; analyze market and competitor trends.
• Build and mentor a high-performing team and manage agency/vendor relationships.

Skills

Marketing leadership

Brand strategy

Digital marketing

CRM tools

Campaign management

Stakeholder management

English & Kannada

Tools

HubSpot

Salesforce

Job description

• Location: Mysore, Karnataka
• Experience: 8–12 years
• Department: Marketing/MARCOM
• Reporting to:Director
• Employment Type: Full-time

Role Summary:

The Head of Marketing will lead the strategy, execution, and performance of all marketing initiatives. From brand positioning and digital outreach to event marketing and lead generation,he/she will drive growth, customer engagement, brand visibility, multiple agency management in the competitive real estate landscape of Mysore/Karnataka

Key Responsibilities

Stategic Leadership :

• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Define and evolve the brand identity across offline and digital channels.
• Work closely with sales, design, and project teams to align messaging and campaigns.

Demand Generation & Sales Enablement:

• Drive high-quality lead generation through performance marketing, partnerships, and CRM optimization.
• Launch targeted campaigns for new projects and ongoing inventory.
• Support the sales team with marketing assets, events, and presentations.

Digital & Offline Marketing/MARCOM:

• Oversee SEO, SEM, social media, website content, email marketing, and influencer partnerships.
• Manage all offline marketing including OOH, SOH, Road Shows, Participation in events/expos, Media/Publication Management, brochures, site branding, and event sponsorships.
• Agency Management Budgetting & Budget allocation, Budgetary controls

Market Research & Analytics:

• Track and report key KPIs including ROI on campaigns, CPL, conversion rates, and brand awareness.
• Analyze customer insights, competitor activities, and industry trends to inform strategy.

Team Management:

• Build and mentor a high-performing internal team and manage agency/vendor relationships.
• Create a culture of innovation, ownership, and performance within the marketing team.

Ideal Candidate Profile:

1. Proven experience (8+ years) in marketing leadership roles, preferably in real estate, lifestyle, or high-involvement sectors.
2. Strong understanding of the South Indian residential market, especially the Karnataka market and Tier 2 cities like Mysore.
3. Hands-on experience with digital marketing tools, CRMs (e.g., HubSpot, Salesforce), and campaign management.
4. Excellent communication, leadership, and stakeholder management skills.
5. Creative thinker with strong analytical and execution capabilities.
6. Fluent in English and Kannada (preferred for regional impact).