Marketing Head

Heeraji Fashion Llp; Bengaluru; On-site; INR 1,400,000 - 2,600,000; Full time

Job summary

Heeraji Fashion Llp seeks a dynamic Marketing Lead to shape strategy, build brands and drive growth across apparel segments. You will plan campaigns, coordinate with agencies, manage digital presence, and oversee influencer collaborations. Strong analytics and market insight are essential for optimizing ROI.

You will work closely with sales to generate leads, support retailers and exporters, and ensure consistent brand messaging across channels.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• MBA/PGDM in Marketing will be an added advantage.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business and sales objectives.
• Build and strengthen the company’s brands and market positioning.
• Plan brand awareness and promotional campaigns for apparel and fashion products.
• Identify new marketing opportunities, trends and customer segments.
• Work closely with the Sales Head to support business growth through effective marketing initiatives.
• Identify, appoint and coordinate with third-party marketing agencies.
• Manage external agencies handling SEO, digital marketing, social media, branding advertising and creative activities.
• Evaluate agency performance, deliverables, timelines and ROI.
• Coordinate with agencies for campaigns, creatives, promotions and digital activities.
• Negotiate with vendors and agencies for better commercial terms and deliverables.
• Coordinate with third-party SEO agencies to improve website visibility and organic search rankings.
• Monitor SEO performance, website traffic, keyword rankings and lead generation.
• Coordinate digital marketing campaigns across Google, Meta and other relevant platforms.
• Monitor campaign performance, conversions and marketing ROI.
• Ensure consistent digital presence across website and social media platforms.
• Identify suitable fashion influencers, content creators and social media personalities for brand promotion.
• Develop and manage influencer marketing campaigns.
• Negotiate commercials and coordinate deliverables with influencers.
• Track influencer campaign performance and brand reach.
• Explore collaborations with fashion communities, creators and relevant industry partners.
• Coordinate with creative agencies/designers for marketing creatives, product shoots, videos, catalogs and promotional materials.
• Ensure brand consistency across all marketing communication.
• Plan content calendars for social media and digital platforms.
• Support product launches, seasonal campaigns and promotional activities.
• Conduct market research to understand customer preferences and fashion trends.
• Monitor competitor branding, pricing, promotions and digital marketing strategies.
• Identify opportunities to improve brand visibility and customer engagement.
• Provide market insights and recommendations to management.
• Work closely with the Sales Team to generate qualified leads and support revenue growth.
• Develop marketing campaigns for brands, retailers, wholesalers, corporate customers and exporters.
• Support distributor/dealer marketing initiatives and promotional activities.
• Measure marketing activities based on leads, customer acquisition, sales contribution and ROI.
• Prepare regular marketing performance reports for management.
• Track marketing budgets and campaign expenditure.
• Monitor KPIs such as website traffic, leads, engagement, conversions, brand reach and ROI.
• Present campaign results and improvement plans to the Sales Head.

Skills

Marketing Strategy

Brand Development

Campaign Planning

Digital Marketing

SEO & Social Media

Influencer Marketing

Content Management

Market Research

Sales Support

Education

Bachelor’s degree in Marketing, Business Administration, Communications or a related field

MBA/PGDM in Marketing (added advantage)

Job description

Key Responsibilities

1. Marketing Strategy & Brand Development

• Develop and execute comprehensive marketing strategies aligned with business and sales objectives.
• Build and strengthen the companys brands and market positioning.
• Plan brand awareness and promotional campaigns for apparel and fashion products.
• Identify new marketing opportunities, trends and customer segments.
• Work closely with the Sales Head to support business growth through effective marketing initiatives.

2. Agency & Vendor Coordination

• Identify, appoint and coordinate with third-party marketing agencies.
• Manage external agencies handling SEO, digital marketing, social media, branding advertising and creative activities.
• Evaluate agency performance, deliverables, timelines and ROI.
• Coordinate with agencies for campaigns, creatives, promotions and digital activities.
• Negotiate with vendors and agencies for better commercial terms and deliverables.

3. SEO & Digital Marketing

• Coordinate with third-party SEO agencies to improve website visibility and organic search rankings.
• Monitor SEO performance, website traffic, keyword rankings and lead generation.
• Coordinate digital marketing campaigns across Google, Meta and other relevant platforms.
• Monitor campaign performance, conversions and marketing ROI.
• Ensure consistent digital presence across website and social media platforms.

4. Influencer & Brand Promotion

• Identify suitable fashion influencers, content creators and social media personalities for brand promotion.
• Develop and manage influencer marketing campaigns.
• Negotiate commercials and coordinate deliverables with influencers.

• Track influencer campaign performance and brand reach.
• Explore collaborations with fashion communities, creators and relevant industry partners.

5. Content & Creative Management

• Coordinate with creative agencies/designers for marketing creatives, product shoots, videos, catalogues and promotional materials.
• Ensure brand consistency across all marketing communication.
• Plan content calendars for social media and digital platforms.
• Support product launches, seasonal campaigns and promotional activities.

6. Market Research & Competitor Analysis

• Conduct market research to understand customer preferences and fashion trends.
• Monitor competitor branding, pricing, promotions and digital marketing strategies.
• Identify opportunities to improve brand visibility and customer engagement.
• Provide market insights and recommendations to management.

7. Sales & Business Support

• Work closely with the Sales Team to generate qualified leads and support revenue growth.
• Develop marketing campaigns for brands, retailers, wholesalers, corporate customers and exporters.
• Support distributor/dealer marketing initiatives and promotional activities.
• Measure marketing activities based on leads, customer acquisition, sales contribution and ROI.

8. Reporting & Performance Monitoring

• Prepare regular marketing performance reports for management.
• Track marketing budgets and campaign expenditure.
• Monitor KPIs such as website traffic, leads, engagement, conversions, brand reach and ROI.
• Present campaign results and improvement plans to the Sales Head.

Required Qualification

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• MBA/PGDM in Marketing will be an added advantage.