Marketing Communications

The Hiring Club; Pune District; On-site; INR 300,000 - 600,000; Full time

Job summary

The Hiring Club is seeking a seasoned Marketing Communications leader in Pune with 10+ years of experience to drive brand messaging and multi-channel campaigns.

You will lead a team, shape performance marketing, and ensure data-driven decision making across SEO/SEM, content, and traditional media, while managing budgets and external partnerships.

Qualifications

• MBA from a premier institute in Marketing, Communications, Business, or a related field.
• Over 10 years of proven experience in marketing communications, with a strong focus on digital marketing, performance marketing, SEO, and SEM.
• Exceptional communication, interpersonal, and leadership skills.
• Proficiency in utilizing digital marketing tools, analytics platforms, and content management systems.
• Strong analytical mindset with the ability to interpret data and make data driven decisions.
• Previous experience in content marketing, including content creation and distribution.
• Demonstrated success in leading and managing marketing teams.

Responsibilities

• Develop and execute marketing communications strategies across channels.
• Lead and mentor marketing professionals to drive collaboration.
• Drive performance marketing campaigns for lead generation and brand awareness.
• Oversee SEO and SEM strategies to boost organic traffic.
• Create TV commercials and digital videos aligned with brand messaging.
• Plan content marketing initiatives to establish thought leadership.
• Use research insights to inform strategies and demographics.
• Develop integrated marketing communications across touchpoints.
• Collaborate with cross-functional teams to ensure consistency.
• Monitor industry trends and adjust strategies accordingly.
• Analyze campaign performance with relevant KPIs.
• Manage budgets to maximize ROI.
• Cultivate relationships with external partners and media.
• Stay updated with marketing tech and trends.

Skills

Leadership

Digital marketing

Content marketing

Data-driven decisions

Project management

Analytical mindset

Communication skills

Collaboration

Education

MBA

Tools

Google Analytics

CMS

Analytics platforms

Job description

Responsibilities:

1. Develop and execute comprehensive marketing communications strategies to effectively promote our brand and products across diverse channels.
2. Lead and mentor a team of marketing professionals, fostering collaboration and innovation within the team.
3. Drive the development and implementation of performance marketing campaigns to achieve business objectives, including lead generation, customer acquisition, and brand awareness.
4. Oversee and optimize SEO and SEM strategies to improve search engine rankings and increase organic traffic.
5. Create captivating television commercials and digital videos that resonate with the target audience and effectively convey the brand's message.
6. Plan and execute content marketing initiatives to establish thought leadership, engage the audience, and drive customer engagement.
7. Utilize marketing and consumer research insights to inform and enhance marketing strategies, ensuring they resonate with target demographics.
8. Develop and deploy integrated marketing communications that align with brand messaging across all touchpoints, including traditional and digital media.
9. Collaborate with cross-functional teams to ensure consistent messaging and brand representation.
10. Monitor industry trends and competitive landscape to identify opportunities and adjust strategies accordingly.
11. Analyze and report on the effectiveness of marketing campaigns using relevant metrics and KPIs.
12. Manage budgets effectively, ensuring maximum return on investment for marketing initiatives.
13. Cultivate and maintain relationships with external partners, agencies, and media outlets.
14. Stay up to date with the latest marketing technologies and trends to drive innovation and continuous improvement.

Qualifications:

1. MBA from a premier institute in Marketing, Communications, Business, or a related field.
2. Over 10 years of proven experience in marketing communications, with a strong focus on digital marketing, performance marketing, SEO, and SEM.
3. Exceptional communication, interpersonal, and leadership skills.
4. Proficiency in utilizing digital marketing tools, analytics platforms, and content management systems.
5. Strong analytical mindset with the ability to interpret data and make data driven decisions.
6. Previous experience in content marketing, including content creation and distribution.
7. Demonstrated success in leading and managing marketing teams.
8. Creative thinker with the ability to develop innovative marketing strategies.
9. Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
10. Adept at fostering collaboration and maintaining effective relationships with internal and external stakeholders.
11. Knowledge of industry best practices, trends, and emerging technologies in marketing communications.
12. Well-equipped in marketing and consumer research methodologies, with the ability to drive insight-driven marketing strategies.

Experience: 9-15 years

Education: MBA

Industry: Manufacturing

Location: Pune