Marketing Executive

Svavvashaa Technologies; Bengaluru; On-site; INR 420,000 - 550,000; Full time

Job summary

Svavvashaa Technologies in Bengaluru is seeking a marketing professional to manage day-to-day activities, lead generation, and social media outreach. The role involves research, prospecting, content creation and close coordination with internal teams.

The candidate should have a Bachelor's in marketing or related field; MBA in Marketing is a plus. Strong written and verbal communication, and proficiency with MS Office are expected.

Qualifications

• Bachelor's degree in marketing or related field.
• MBA/PGDM in Marketing is an added advantage but not mandatory.
• Experience with outbound calling and email marketing is preferred.
• Strong MS Excel/Word/PowerPoint skills and online research abilities.

Responsibilities

• End-to-end day-to-day marketing activities for target markets.
• LinkedIn, Instagram and other social media management.
• Content creation and coordination for marketing materials.
• Prepare brochures, presentations and company profiles.
• Lead generation, prospect research and database maintenance.
• Support marketing campaigns and outreach efforts.

Skills

Outbound calling

Email marketing

MS Excel

MS Word

PowerPoint

Internet research

Lead generation

Written communication

Verbal communication

Prospect databases

Content coordination

Social media management

LinkedIn outreach

Content creation

Education

Bachelor's degree in marketing or related field

BBA / BBM / B. Com / BA / BCA or similar qualifications

MBA/PGDM in Marketing

Tools

LinkedIn

Canva

Job description

1. Marketing Responsibilities

The person can be responsible for the end-to-end day-to-day marketing activities, including:

• Market research and identifying potential industries, companies and markets
• Identifying and researching potential clients/prospects
• Building, maintaining and updating prospect lists and marketing databases
• Prospecting through online research, LinkedIn and other relevant sources
• Outbound calling and cold calling to prospective clients
• Email marketing and targeted email outreach
• Following up on marketing leads, prospects and enquiries
• Maintaining proper records of prospects, leads, outreach and follow-ups
• Supporting lead generation and business development activities
• Planning and coordinating marketing campaigns and lead-generation initiatives
• Tracking basic marketing activity, outreach and lead-generation resultsCompetitor and industry research
• Identifying new marketing channels and business opportunities
• Coordinating with internal teams for marketing and business development activities
• Coordinating with external marketing agencies/vendors, if any

2. LinkedIn, social media & Content Responsibilities

• Social media management, particularly LinkedIn and Instagram
• Creating and publishing company-related posts and updates
• LinkedIn prospecting and outreach activities
• Content creation and content coordination
• Preparing marketing materials, brochures, presentations, company profiles, etc.
• Managing the company's online presence
• Website content updates and coordination
• Blog and other website content coordination
• Email marketing and promotional communications
• Supporting company branding and employer branding activities
• Exploring new digital marketing channels and opportunities

3. Technical / Practical Skills

Instead of the long list, I would keep it to these:

Required:

• Experience in outbound calling / cold calling
• Experience in email marketing
• Good working knowledge of MS Excel
• Good knowledge of MS Word and PowerPoint
• Good internet research skills
• Ability to research companies, industries and potential clients
• Ability to create and maintain prospect and lead databases
• Good written and verbal communication
• Ability to create professional emails and marketing content
• Experience in lead generation.

Good to have, but not mandatory:

• Basic knowledge of digital marketing
• Basic knowledge of website/content management
• Experience working with marketing agencies/vendors
• Basic knowledge of Canva or similar design tools
• Basic knowledge of recruitment platforms such as Naukri/LinkedIn
• Basic knowledge of LinkedIn and social media platforms

4. Qualification (Degree is must)

Education:

• Bachelor's degree in any relevant discipline.
• BBA / BBM / B. Com / BA / BCA or similar qualifications can be considered.
• MBA/PGDM in Marketing will be an added advantage but not mandatory.

Basic knowledge of HR and recruitment will be an added advantage. Candidates with HR-related subjects or exposure as part of their academic qualification can also be considered.

5. What I would look for more than technical skills

For this particular position, I would give significant importance to:

• Communication skills
• Writing ability
• Market research and prospecting ability
• Initiative and willingness to take ownership
• Creativity and ability to generate marketing ideas
• Good follow-up skills
• Organization and time management
• Ability to interact professionally with prospects and external contacts
• Willingness to learn different marketing tools/platforms