Senior Marketing Executive

Karadi Path Education Company; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

Karadi Path Education Company seeks a capable Marketing Specialist to plan and execute brand-building initiatives in Chennai. You will lead digital campaigns, social media, content creation, and event support, while collaborating with external agencies to maintain brand integrity.

The role requires 2+ years in marketing, strong communication, and knowledge of design tools. This on-site position offers opportunities to drive growth across B2B and B2C channels.

Qualifications

• MBA or master's in marketing, business administration, communications or related field.
• Minimum 2+ years of marketing experience with exposure to multiple areas.
• Strong knowledge of digital marketing, social media, branding and events.

Responsibilities

• Develop and implement marketing strategies to strengthen the brand and drive growth.
• Develop and execute digital marketing and social media plans to boost visibility.
• Plan brand communications across relevant channels and coordinate agencies.
• Ensure content quality and alignment with brand guidelines.
• Manage marketing budget and ensure ROI on investments.
• Create and oversee marketing communications and promotional materials.
• Review written content used in campaigns for quality and clarity.
• Collaborate with creative teams on visuals; basic design tools preferred.
• Stay updated on marketing trends and explore new channels.
• Identify and develop B2B and B2C channels and opportunities.

Skills

Digital marketing

Social media

Branding

Event management

Content creation

Communication skills

Marketing strategy

Education

MBA in Marketing

Tools

Design tools

Job description

Key Responsibilities:

• Develop and implement marketing strategies to strengthen the brand and support business growth.
• Develop and execute digital marketing and social media strategies to improve brand visibility and engagement.
• Plan and execute brand communication strategies across relevant channels.
• Coordinate with external marketing, advertising, PR, and creative agencies to deliver campaigns effectively.
• Ensure all marketing and communication content is aligned with brand guidelines and maintains high quality.
• Manage the marketing budget effectively and ensure optimum return on marketing investments.
• Create and oversee marketing communication, including campaign content, promotional materials, and other brand communication.
• Review and contribute to the quality of written content used across marketing campaigns.
• Work closely with creative teams on visual communication and marketing materials; knowledge of basic design tools is preferred.
• Stay updated on new marketing trends and explore innovative ways to improve brand reach and customer engagement.
• Ensure timely execution and monitoring of marketing campaigns and initiatives.
• Identify and develop new B2B and B2C marketing channels to increase brand reach and business opportunities.
• Plan and manage marketing events such as workshops, seminars, exhibitions, and promotional activities from start to finish.
• Identify new business development opportunities through online and offline channels.

Preferred candidate profile

• MBA / master's degree in marketing, Business Administration, Communications, or a related field.
• Minimum 2+ years of experience in marketing, preferably with exposure to multiple areas of marketing.
• Strong understanding of digital marketing, social media, branding, and event management.
• Excellent written and verbal communication skills.
• Strong content creation and communication skills with good attention to detail.
• Working knowledge of design tools/software will be an advantage.
• Ability to develop and execute effective marketing and brand strategies.