Head Marketing

Golden Opportunities; Delhi; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Golden Opportunities in Delhi seeks a Head Marketing with 12+ years of experience to lead marketing strategy, brand management, and customer experience across office developments. You will drive campaigns, partnerships, and monetization of owned assets while coordinating with leasing, operations, and sales teams.

The role expects strong leadership, stakeholder management, and a track record in digital marketing, events, and content creation.

Qualifications

• Bachelor's Degree from a recognized institution.
• MBA in Marketing, Strategy, Finance, or related discipline preferred.

Responsibilities

• Marketing Strategy & Project Launches.
• Develop and execute integrated marketing strategies for upcoming office and hotel developments.
• Create marketing collateral, brochures, microsites, digital assets, AV presentations, and promotional campaigns.
• Plan and execute ATL, BTL, print, outdoor, and digital campaigns.
• Support leasing objectives through effective project positioning and market communication.
• Develop and implement annual marketing communication strategy.
• Enhance customer experience across all physical and digital touchpoints.
• Drive engagement through social media, loyalty initiatives, customer programs, publications, and concierge services.
• Strengthen brand perception among consumers, visitors, tenants, and stakeholders.
• Develop Revenue-generation Opportunities Through owned Marketing Assets including: Website, Social media channels, WhatsApp ecosystem, Live magazine, On-ground promotional platforms.
• Create and manage strategic partnerships and sponsorship opportunities.
• Deliver commercial value through alliance marketing and cross-promotional initiatives.
• Conceptualize and execute the annual calendar of events, activations, and experiential marketing programs.
• Drive customer footfall and engagement through destination-led experiences.
• Manage agency partners, vendors, contracts, budgets, and execution standards.
• Establish SOPs, MIS systems, budgeting processes, and reporting frameworks.
• Ensure effective tracking of marketing performance and ROI.
• Drive compliance, documentation, training, and operational excellence initiatives.

Skills

Marketing / Digital marketing

Brand management

Events and activations

Education

Bachelor's Degree

MBA in Marketing

Job description

• Marketing Asset Monetization

Job Title

Head Marketing

Candidate Specification

12+ years of experience

Job Location

Delhi

Candidate Location

Anywhere

Skills

Marketing / Digital marketing, Brand management, Events and activations

Industry

Aviation

Work Mode

Work from Office

Job Description

Key Responsibilities

• Marketing Strategy & Project Launches

Develop and execute integrated marketing strategies for upcoming office and hotel developments.

Create marketing collateral, brochures, microsites, digital assets, AV presentations, and promotional campaigns.

Plan and execute ATL, BTL, print, outdoor, and digital campaigns.

Support leasing objectives through effective project positioning and market communication.

Brand Communication & Customer Experience

Develop and implement annual marketing communication strategy.

Enhance customer experience across all physical and digital touchpoints.

Drive engagement through social media, loyalty initiatives, customer programs, publications, and concierge services.

Strengthen brand perception among consumers, visitors, tenants, and stakeholders.

Marketing Asset Monetization

Develop Revenue-generation Opportunities Through -owned Marketing Assets Including:

• Website
• Social media channels
• WhatsApp ecosystem
• Live magazine
• On-ground promotional platforms

Create and manage strategic partnerships and sponsorship opportunities.

Deliver commercial value through alliance marketing and cross-promotional initiatives.

Events & Activations

Conceptualize and execute the annual calendar of events, activations, and experiential marketing programs.

Drive customer footfall and engagement through destination-led experiences.

Manage agency partners, vendors, contracts, budgets, and execution standards.

Process Excellence & Governance

Establish SOPs, MIS systems, budgeting processes, and reporting frameworks.

Ensure effective tracking of marketing performance and ROI.

Drive compliance, documentation, training, and operational excellence initiatives.

Stakeholder Management

Build Strong Relationships With:

• Hotels
• Office developers
• Retail partners
• Media and agency partners
• Industry associations

Collaborate with internal stakeholders including leasing, operations, communications, finance, HR, design, and customer service teams.

Key Performance Indicators (KPIs)

Marketing & Brand

• Customer reach and engagement
• Social media follower growth
• Marketing campaign effectiveness
• Quality and timeliness of marketing collateral

Customer Experience

• Footfall growth
• Customer participation and engagement metrics
• Loyalty program enrolments

Revenue & Monetization

• Revenue generated from marketing assets
• Return on marketing investment (ROMI)
• Sponsorship and partnership revenues
• Marketing asset monetization percentage

Events & Activations

• Number of events and activations executed
• Event participation and engagement levels
• Execution quality and budget adherence

Operational Excellence

• SOP implementation and compliance
• Timely MIS reporting
• Budget management effectiveness

Essential

Educational Qualifications

Bachelor's Degree from a recognized institution.

Preferred

MBA in Marketing, Strategy, Finance, or related discipline.

Essential

Experience Requirements

Minimum 10+ years of relevant experience in:

• Marketing strategy
• Digital marketing
• Brand management
• Events and activations
• Content management
• Customer engagement