Marketing Head - Apparel

Flexi Partners - Executive Search for Middle East and India.; Ernakulam; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading executive search firm is seeking a Marketing Head in Ernakulam, Kerala. The role involves leading marketing strategies, brand management, and digital marketing initiatives in the FMCG sector. The ideal candidate should hold an MBA and have over 10 years of relevant experience, including exposure to apparel and e-commerce industries.

Qualifications

• 10+ years of experience in Marketing, preferably in Apparel/Garment/Retail/FMCG.
• 3+ years of experience in the industry.
• Exposure to digital marketing and online business.

Responsibilities

• Leading the marketing function and strategy implementation.
• Brand positioning, product classification, and pricing strategies.
• Driving digital marketing initiatives for e-commerce.

Skills

Marketing strategies

Digital marketing

Brand Management

Education

MBA

Job description

Marketing / Advertising / Public Relations

Category - Sales & marketing

Industry - FMCG / Foods / BeverageRetail / WholesaleTextiles / Garments / Accessories

Job Description

• Heading marketing function. Responsible for planning, development and implementation of marketing strategies for the Company.
• Brand positioning, Product classification, Customer segmentation and Pricing strategies.
• Develop and implement processes to capture market information and changing customer preferences.
• Growing business across Retail, EBO’s, Large format stores, Exports & E-Commerce.
• Ensure timely effective implementation of marketing initiatives for launching new products.
• Drive digital marketing to promote E-commerce platform.

Desired Profile

• MBA with 10+ years of experience in Marketing, with at least 3 years in the Apparel / Garment / Retail / FMCG industry
• Exposed to Digital marketing & online business
• Experience in Product and Brand Management

We are a leading Executive Search Partner with expertise in providing executive search and bespoke solutions to global and regional clients.