Marketing Head

OM Logistics; Gurugram District; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

OM Logistics is seeking a hands-on Manager Marketing in Gurgaon to drive the company’s B2B marketing efforts for our SaaS-based logistics platform. You will own strategy, demand generation, content and product marketing to fuel growth for D2C brands and ecommerce clients.

The role requires 8+ years of marketing experience in SaaS/eCommerce/logistics tech, with strong skills in Google/Meta/LinkedIn ads, SEO, content, email and automation.

Qualifications

• 8+ years of marketing experience in SaaS/eCommerce/D2C/logistics tech or tech
• Strong understanding of B2B demand generation and digital marketing
• Hands-on with Google Ads, Meta Ads and LinkedIn campaigns; adept at marketing automation

Responsibilities

• Develop and execute marketing plans aligned with revenue objectives.
• Build marketing strategies for D2C brands, ecommerce sellers and online businesses.
• Identify new customer segments, channels and opportunities for growth.
• Collaborate with sales to improve lead generation and conversion.
• Plan and manage campaigns across Google, Meta, LinkedIn and other platforms.
• Generate and optimise qualified B2B leads for the sales team.
• Track campaign metrics: CPL, CAC, lead quality, conversions, ROI.
• Continuously test creatives, messaging and landing pages.
• Develop content on logistics tech, shipping, fulfilment, D2C trends.
• Create marketing content for LinkedIn, blogs, emails and collateral.
• Coordinate with creative teams to build campaigns and brand messaging.
• Position OM Logistics as a technology-led logistics partner for D2C.

Skills

Marketing strategy

Demand generation

Content marketing

SEO

Email marketing

Marketing automation

CRM analytics

B2B marketing

Education

MBA/PGDM in Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM platforms

Analytics tools

Job description

Manager Marketing

Location: Gurgaon

Experience: 8+ Years

Industry: SaaS / Logistics Technology / D2C

Function: Marketing

Reporting To: Head Marketing / Business Head

About the Role We are looking for a hands‑on Manager Marketing to drive marketing initiatives for our SaaS‑based logistics aggregation platform built for D2C brands and eCommerce businesses. The role will be responsible for building the brand in the D2C and eCommerce ecosystem, generating qualified business leads and creating marketing programs that contribute directly to business growth. The ideal candidate should understand B2B SaaS marketing, digital acquisition, content, performance marketing and the D2C/eCommerce ecosystem.

Key Responsibilities

1. Marketing Strategy & Growth

• Develop and execute marketing plans aligned with business and revenue objectives.
• Build marketing strategies for acquiring D2C brands, eCommerce sellers and online businesses.
• Identify new customer segments, channels and opportunities for market expansion.
• Work closely with sales and business teams to improve lead generation and conversion.

2. Demand Generation & Performance Marketing

• Plan and manage campaigns across Google, Meta, LinkedIn and other relevant digital platforms.
• Generate and optimise qualified B2B leads for the sales team.
• Track campaign performance including CPL, CAC, lead quality, conversion rate and ROI.
• Continuously test creatives, messaging, audiences and landing pages to improve campaign performance.

3. Content & Brand Marketing

• Develop content around logistics technology, shipping, fulfilment, D2C growth and eCommerce trends.
• Create marketing content for LinkedIn, website, blogs, case studies, email campaigns and sales collateral.
• Work with creative teams/agencies to develop high‑quality campaigns and brand communication.
• Build the company's positioning as a technology‑led logistics partner for D2C brands.

4. Product Marketing

• Understand the SaaS platform, its features and value proposition and translate them into customer‑focused communication.
• Develop product marketing material including presentations, brochures, landing pages, product explainers and case studies.
• Create communication around key solutions such as multi‑carrier shipping, order management, shipment tracking, NDR management, analytics and other platform capabilities.
• Work with the product and technology teams to communicate new features and product launches.

5. Website, SEO & Organic Growth

• Drive website content, SEO initiatives and landing‑page optimisation.
• Identify high‑intent keywords related to D2C logistics, shipping automation, courier aggregation and eCommerce fulfilment.
• Monitor organic traffic, rankings, engagement and conversion.
• Improve website journeys to generate more qualified enquiries.

6. CRM & Marketing Automation

• Plan email, WhatsApp and other lifecycle marketing campaigns for prospects and customers.
• Develop lead nurturing journeys in coordination with the sales team.
• Segment prospects based on business type, order volume, geography and engagement.
• Use CRM and marketing automation tools to track and improve the customer journey.

7. Events & Industry Marketing

• Plan participation in D2C, eCommerce, startup, SaaS and logistics industry events.
• Manage exhibitions, webinars, roundtables and partner‑led marketing initiatives.
• Develop event communication, lead‑generation campaigns and post‑event follow‑ups.

8. Analytics & Reporting

• Prepare regular marketing performance reports covering leads, acquisition cost, conversions and campaign ROI.
• Analyse customer acquisition data and identify areas for improvement.
• Use data and customer insights to refine marketing strategies.

Key KPIs

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Cost per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Lead-to-customer conversion
• Marketing‑generated revenue
• Website traffic and organic growth
• Paid campaign ROI
• Brand engagement and reach
• Pipeline contribution from marketing

Desired Skills & Experience

• 8+ years of experience in marketing with relevant experience in SaaS, eCommerce, D2C, logistics‑tech or technology businesses.
• Strong understanding of B2B demand generation and digital marketing.
• Hands‑on experience with Google Ads, Meta Ads and LinkedIn campaigns.
• Good understanding of SEO, content marketing, email marketing and marketing automation.
• Experience working with CRM and analytics platforms.
• Strong communication and content‑writing skills.
• Ability to work with creative agencies, freelancers and internal teams.
• Strong analytical and execution skills with a business‑oriented approach.
• Comfortable working in a fast‑paced startup/SaaS environment.

Preferred

Candidates with experience in any of the following will be preferred:

• Logistics SaaS / Shipping SaaS
• D2C or eCommerce platforms
• Courier aggregation / multi‑carrier shipping
• Fulfilment or warehouse technology
• B2B SaaS demand generation
• Performance marketing for technology products

  Education

  MBA/PGDM in Marketing or a relevant degree preferred.