Marketing Manager

Taneja Developers & Infrastructure; Delhi; Sur place; INR 1 200 000 - 2 000 000; Plein temps

Résumé du poste

Taneja Developers & Infrastructure seeks a seasoned Marketing Lead to shape and execute branding, offline campaigns, and digital engagement for ambitious real estate projects.

You will oversee print, outdoor, events, PR, and influencer collaborations, ensuring cohesive collateral and strong market presence across Delhi-NCR.

Qualifications

• 5+ years of experience in marketing, branding, or related roles within real estate or property development.
• Strong expertise in both offline branding and social media marketing for real estate.
• Experience in property marketing, event planning, and public relations.

Responsabilités

• Develop and execute branding and marketing strategies to promote residential and commercial real estate projects.
• Manage print advertising, outdoor billboards, brochures, and in-store branding across sales galleries and project sites.
• Organize and oversee property launch events, site visits, open houses, trade shows, and investor meet-ups.
• Collaborate with media agencies, PR firms, and advertising vendors to ensure maximum exposure for the brand.
• Work with architects and designers to create compelling marketing collateral, project walkthroughs, and brochures.
• Develop a holistic marketing strategy that integrates offline branding with digital engagement and ensures brand consistency.
• Manage the marketing budget, track KPIs, generate reports, and provide data-driven insights to leadership.

Connaissances

Branding strategy

Print advertising

Event management

Social media marketing

Content creation

Media relations

Budget management

KPIs reporting

Formation

Bachelor's/Master's in Marketing, Business, Real Estate

Outils

Meta Business Suite

Hootsuite

Sprout Social

Description du poste

Role & responsibilities

Offline Branding & Traditional Marketing:

• Develop and execute branding and marketing strategies to promote residential and commercial real estate projects.
• Manage print advertising, outdoor billboards, brochures, and in-store branding across sales galleries and project sites.
• Organize and oversee property launch events, site visits, open houses, trade shows, and investor meet-ups.
• Collaborate with media agencies, PR firms, and advertising vendors to ensure maximum exposure for the brand.
• Work closely with architects and designers to create compelling marketing collateral, project walkthroughs, and brochures.

Social Media Marketing & Digital Engagement:

• Develop and manage social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter to promote new and existing projects.
• Create and oversee engaging real estate content (property showcases, 3D walkthroughs, customer testimonials, market insights, and success stories).
• Plan and execute paid social media campaigns to enhance brand visibility and audience engagement.
• Collaborate with real estate influencers, industry experts, and content creators to enhance brand credibility and reach.
• Monitor and analyze social media engagement and campaign performance to optimize strategies.

Resident Engagement & Community Building:

• Develop community engagement initiatives to foster a strong connection between residents and the brand.
• Organize resident events, workshops, and social gatherings to enhance the living experience and build a sense of community.
• Create exclusive social media groups or forums for residents to share experiences, updates, and feedback.
• Implement loyalty programs, referral incentives, and resident appreciation campaigns to encourage positive word-of-mouth marketing.

Integrated Marketing & Brand Positioning:

• Develop a holistic marketing strategy that seamlessly integrates offline branding with digital engagement.
• Ensure brand consistency across all marketing materials and communication channels.
• Work with design and creative teams to develop high-quality promotional content

Budget & Performance Management:

• Manage the marketing budget, ensuring cost-effective campaigns with high ROI.
• Track key performance indicators (KPIs), generate reports, and provide data-driven insights to the Sr. VP / VP - Sales & Marketing.

Preferred candidate profile

• Bachelors/Masters degree in Marketing, Business, Real Estate, or a related field.
• 5+ years of experience in marketing, branding, or related roles within real estate or property development.
• Strong expertise in both offline branding and social media marketing for real estate.
• Experience in property marketing, event planning, and public relations.
• Knowledge of real estate market trends, competitor analysis, and buyer behavior.
• Proficiency in social media management tools (Meta Business Suite, Hootsuite, Sprout Social) and analytics platforms.
• Excellent communication, negotiation, and project management skills.