360 Marketing Executive (From Solar Industry)

Mindtel; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Flexible PTO

Quarterly team offsites

Direct exposure to C-suite

Rapid career progression

Job summary

Mindtel in Haryana seeks a results-driven 360° marketing specialist to plan and execute integrated campaigns across digital, print, OOH, and field channels for solar launches and promotions.

You will manage paid media budgets (Google Ads, Meta, YouTube), optimize ROAS, craft consumer-friendly content, and collaborate with sales to align messaging and calendars across 5+ regions. You will track KPIs with Analytics, UTMs, and CRM dashboards and coordinate with agencies for on-brand creatives.

Qualifications

• Experience planning end-to-end 360 marketing campaigns for digital, print, OOH, and field channels.
• Proficient with Google Ads, Meta Ads, YouTube, and analytics platforms.
• Strong content writing skills for B2C audiences and ability to translate tech into consumer-friendly narratives.

Responsibilities

• Plan and execute 360 marketing campaigns across digital, print, OOH, and field channels.
• Manage paid media budgets and optimize ROAS through A/B testing and segmentation.
• Coordinate with sales and partners to align messaging and lead gen calendars.
• Create content for social, email, and landing pages.
• Track KPIs using Google Analytics, UTMs, and CRM dashboards.
• Coordinate with agencies and design teams for on-brand creatives.

Skills

Content writing for B2C audiences

Field activation coordination

Microsoft Excel (pivot tables, VLOOKUP

UTM tracking

CRM tools (HubSpot or Zoho)

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

HubSpot or Zoho CRM

UTM tagging

Canva or Adobe Creative Suite

Job description

About the Opportunity

A fast-scaling innovator in the renewable energy sector, we're driving smart solar adoption across India through integrated digital and offline marketing strategies. Our 360 Marketing team designs, executes, and measures hyper-localized, omnichannel campaigns that turn awareness into conversions-for residential, commercial, and industrial solar customers. We blend performance marketing, brand storytelling, and field activation to scale demand in a high-growth, mission-driven industry.

Role & Responsibilities

• Plan and execute end-to-end 360 marketing campaigns across digital, print, OOH, and field channels tailored for solar product launches and seasonal promotions.
• Manage performance marketing budgets (Google Ads, Meta, YouTube) and optimize ROAS through A/B testing, audience segmentation, and conversion funnel analysis.
• Collaborate with sales and channel partners to align marketing messaging, lead gen initiatives, and in-market activation calendars across 5+ Indian regions.
• Develop compelling content for social media, email, and landing pages - translating tech-heavy solar benefits into consumer-friendly narratives.
• Track, report, and analyze campaign KPIs (cost per lead, conversion rate, customer acquisition cost) using Google Analytics, UTM tagging, and CRM dashboards.
• Coordinate with agencies, designers, and video teams to deliver on-brand creatives and ensure consistent messaging across all touchpoints.

Skills & Qualifications

Must-Have

• Google Ads
• Meta Ads Manager
• Google Analytics 4
• CRM tools (HubSpot or Zoho)
• UTM tracking
• Microsoft Excel (pivot tables, VLOOKUP)
• Content writing for B2C audiences
• Field activation coordination

Preferred

• Experience in solar or cleantech industry
• Proficiency in Canva or Adobe Creative Suite for basic design oversight
• Familiarity with OOH media planning (billboards, transit ads)

Benefits & Culture Highlights

• Work in a purpose-driven energy startup shaping India's green transition
• Flexible PTO + quarterly team offsites in scenic Indian locations
• Direct exposure to C-suite and rapid career progression in a scaling org