Marketing Executive

Info G Innovative Solutions; Salem; On-site; INR 350,000 - 500,000; Full time

Job summary

Info G Innovative Solutions in Salem, Tamil Nadu seeks a Marketing Executive to drive brand visibility and lead generation across international and domestic markets. You will own digital campaigns, content creation, and prospect database building, while collaborating with the BDE team to convert interest into qualified leads.

Ideal candidates have 2+ years in digital marketing, strong English communication, and hands-on experience with Canva, analytics, and CRM tools to support data-driven

Qualifications

• 2+ years of hands-on digital marketing, B2B marketing or lead generation experience.
• Excellent written and verbal English communication skills.
• Solid knowledge of LinkedIn marketing, social media management, email marketing and basic SEO.
• Familiarity with Canva, Google Analytics, CRMs, and email automation tools.

Responsibilities

• Plan and execute digital marketing campaigns to generate high-quality B2B leads.
• Manage LinkedIn, Google and other social channels to build brand authority.
• Create engaging posts, marketing creatives, brochures, case studies, and email campaigns.
• Drive LinkedIn outreach and email campaigns to nurture prospects.
• Build, verify and maintain comprehensive prospect databases.
• Track campaign metrics and report insights to leadership.
• Collaborate with the BDE team to hand over qualified leads and optimize funnels.

Skills

Digital marketing

B2B marketing

Lead generation

English communication

LinkedIn marketing

Email outreach

Content creation

Prospect database

Analytics

Work independence

Education

None

Tools

Canva

Google Analytics

CRM platforms

Email automation tools

Job description

Job Title: Marketing Executive

Location: Salem, Tamil Nadu (On-site / Preferred candidates from Salem & nearby areas)

Employment Type: Full-Time

Experience Required: 2+ Years

Department: Marketing

Reporting To: Marketing Manager / Leadership Team

Company Overview

We are a dynamic, fast-moving technology solutions provider dedicated to delivering cutting-edge services to global clients. Our core service portfolio includes:

• AI Data Annotation & Data Collection
• BPO & ITES Services
• Software & Website Development
• Mobile Application Development

We are seeking a results-driven, creative, and passionate Marketing Executive to join our team in Salem. If you thrive in a fast-paced tech environment and have a strong command of B2B lead generation and digital marketing, we would love to connect with you.

Position Summary

The Marketing Executive will play a pivotal role in driving our brand visibility, lead generation, and customer acquisition efforts. You will own digital marketing campaigns across various channels, with a strong focus on LinkedIn marketing, email outreach, content creation, and prospect database building. Working closely with the Business Development Executive (BDE) team, you will ensure a steady stream of high-quality Marketing-Qualified Leads (MQLs) to fuel company growth.

Key Responsibilities

• Lead Generation & Campaign Management: Plan and execute digital marketing campaigns aimed at generating high-quality B2B leads across international and domestic markets.
• Social Media & LinkedIn Marketing: Manage and optimize our corporate presence on LinkedIn, Google, and other social media platforms to build brand authority.
• Content & Collateral Creation: Create engaging posts, marketing creatives, brochures, case studies, and compelling email campaigns (leveraging tools like Canva).
• Outreach & Email Marketing: Drive targeted LinkedIn outreach and email marketing campaigns to nurture prospects and convert interest.
• Database Management: Build, verify, and maintain comprehensive prospect databases across various industries.
• Analytics & Reporting: Track campaign performance metrics, analyze traffic/conversion data, and report actionable insights to leadership.
• Sales Alignment: Partner closely with the Business Development Executive (BDE) team to hand over qualified leads, align strategies, and optimize conversion funnels.

Required Qualifications & Skills

• Experience: Minimum 2+ years of hands-on experience in Digital Marketing, B2B Marketing, or Lead Generation (preferably within the tech/IT sector).
• Communication: Excellent written and verbal English communication skills.
• Digital Proficiency: Strong working knowledge of LinkedIn, social media management, email marketing principles, and basic SEO.
• Technical Skills: Familiarity with design tools (such as Canva), Google Analytics, CRM platforms, and email automation tools.
• Analytical Mindset: Sharp research capabilities with strong attention to detail and data-driven problem-solving skills.
• Work Ethic: Self-motivated, highly creative, target-driven, and capable of managing multiple priorities independently.

Bonus Points / Preferred Qualifications

• Prior experience marketing IT/Software, AI Data Annotation, or BPO/ITES services.
• Proven track record in international market promotion.
• Experience using advanced LinkedIn lead-generation and automation tools.