Executive -Digital Marketing

Keka Inc.; Medchal–Malkajgiri; On-site; INR 300,000 - 420,000; Full time

Job summary

Keka Inc. in India is seeking a Digital Marketing Executive with 1–3 years' experience to drive content, manage social media, and run email campaigns to grow brand awareness and generate leads.

You will create engaging content for LinkedIn, Facebook, Instagram, YouTube, and WhatsApp Business, coordinate campaigns, and collaborate with sales and project teams to optimize performance and engagement. Ideal candidates are creative, data-driven, and proficient with Canva and video tools, capable of

Qualifications

• Bachelor's degree required in Marketing or related field.
• 1–3 years of experience in digital marketing or content marketing.
• Experience in social media management and campaign execution.

Responsibilities

• Create engaging content for social platforms.
• Manage LinkedIn, Facebook, Instagram, YouTube, and WhatsApp Business.
• Plan and execute email marketing campaigns.
• Support lead generation initiatives and branding.
• Build and maintain customer/prospect databases.
• Monitor performance and prepare monthly reports.
• Coordinate with sales/service/project teams.
• Respond to customer inquiries on digital channels.
• Stay updated on digital marketing trends.

Skills

LinkedIn

Facebook

Instagram

YouTube

WhatsApp Business

Canva

Adobe Photoshop

Illustrator

CapCut

Adobe Premiere Pro

Filmora

Mailchimp

Brevo

SEO

Social media analytics

Lead generation

English writing

Tamil language

Education

Bachelor's degree in Marketing

Tools

LinkedIn

Facebook

Instagram

YouTube

WhatsApp Business

Job description

Role Overview:

We are looking for a creative and enthusiastic Digital Marketing Executive with 1 –3 years of experience in digital marketing and social media management. The ideal candidate will be responsible for creating engaging content, managing social media platforms, executing email marketing campaigns, and supporting lead generation initiatives to enhance brand awareness and business growth.

Key Role & Responsibilites:

• Post daily updates on customer visits, site inspections, project progress, product installations, and company activities across digital platforms.
• Create engaging content for LinkedIn, Facebook, Instagram, YouTube, and WhatsApp Business .
• Promote the company's products, services, success stories, events, and achievements through digital marketing campaigns.
• Plan and manage the social media content calendar to ensure consistent brand communication.
• Design marketing creatives, banners, brochures, and short promotional videos using graphic design and video editing tools.
• Execute email marketing campaigns by sending product brochures, newsletters, project updates, and promotional materials to prospective and existing customers.
• Build, organize, and maintain customer and prospect databases to support sales and marketing activities.
• Support lead generation campaigns and digital branding initiatives to increase enquiries and customer engagement.
• Monitor social media performance, engagement, reach, and enquiry generation, and prepare monthly performance reports.
• Coordinate with the sales, service, and project teams to collect updates and develop marketing content.
• Respond promptly to customer enquiries received through digital platforms.
• Stay updated with the latest digital marketing trends, social media algorithms, and best practices.

Qualifiction & Experience:

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• 1–3 years of experience in digital marketing, social media management, or content marketing.

Key Skills:

• Hands-on experience managing LinkedIn, Facebook, Instagram, YouTube, and WhatsApp Business .
• Proficiency in Canva, Adobe Photoshop, Illustrator , or similar graphic design tools.
• Basic video editing skills using CapCut, Adobe Premiere Pro, Filmora , or equivalent software.
• Experience with email marketing platforms such as Mailchimp, Brevo, or similar tools.
• Good understanding of SEO, social media analytics, digital marketing, and online lead generation.
• Excellent written and verbal communication skills in English. Knowledge of Tamil is an added advantage.
• Strong creativity, attention to detail, and ability to manage multiple tasks within deadlines.