Digital Marketing SaaS based

Agentyo Solutions; Chennai District; On-site; INR 450,000 - 650,000; Full time

Job summary

Agentyo Solutions is seeking a dynamic Product Marketing Executive in Chennai with 4-6 years of B2B IT/IT services marketing experience. The role requires strong hands-on capabilities in email campaigns, inbound lead generation, and digital marketing initiatives, and preferences an MBA.

You will plan and execute integrated campaigns, develop product messaging, coordinate with sales, create content for emails and blogs, manage social channels, and analyze performance to inform strategy.

Qualifications

• 4-5 years marketing experience in B2B IT / IT product / IT consulting
• 1+ year inbound lead generation and 360 campaign management
• Strong knowledge of email marketing, CRM, and lead management tools
• Experience in product marketing, positioning, and messaging
• Excellent content writing and communication skills
• Proficient in MS Excel and PowerPoint
• Ability to independently manage multiple campaigns

Responsibilities

• Plan and manage email and 360 marketing campaigns for products/services
• Develop product positioning, messaging, and go-to-market strategies
• Drive inbound lead generation and coordinate closely with sales teams
• Create content for emails, blogs, landing pages, product collateral, and social media
• Manage LinkedIn and other professional social channels
• Track campaign performance, analyze results, and prepare reports
• Conduct market, competitor, and customer research to inform product marketing strategy
• Support SEO, Google Ads, and LinkedIn Ads campaigns
• Manage CRM and lead tracking systems
• Coordinate with internal teams (sales, product, design) for campaign and launch execution
• Prepare reports and presentations using Excel and PowerPoint

Skills

Marketing

Inbound lead gen

Email marketing

CRM knowledge

Product marketing

Content writing

Analytics

MS Excel

PowerPoint

Campaign management

B2B IT marketing

Education

MBA

Tools

CRM software

Google Ads

SEO/SEM

LinkedIn Ads

Email campaign tools

Job description

Product Marketing Executive

Location: Chennai
Experience: 4 - 6 Years
Industry Preference: B2B IT Services / IT Product Companies / Marketing Agencies
Qualification: MBA preferred
Immediate Joiners Preferred

Job Summary

We are looking for a dynamic and result-oriented Product Marketing Executive with strong experience in B2B marketing, email campaigns, inbound lead generation, and digital marketing initiatives. The ideal candidate will have hands‑on experience planning and executing integrated marketing campaigns, positioning products for target audiences, coordinating with sales teams, and driving lead generation activities for IT services, IT product, or consulting businesses.

Roles & Responsibilities

• Plan and manage email and 360 marketing campaigns for products / services
• Develop product positioning, messaging, and go‑to‑market strategies
• Drive inbound lead generation and co‑ordinate closely with sales teams
• Create content for emails, blogs, landing pages, product collateral, and social media
• Manage LinkedIn and other professional social channels
• Track campaign performance, analyze results, and prepare reports
• Conduct market, competitor, and customer research to inform product marketing strategy
• Support SEO, Google Ads, and LinkedIn Ads campaigns
• Manage CRM and lead tracking systems
• Coordinate with internal teams (sales, product, design) for campaign and launch execution
• Prepare reports and presentations using Excel and PowerPoint

Required Skills

• 4 - 5years of marketing experience, preferably in B2B IT / IT product / IT consulting
• 1+year of experience in inbound lead generation and 360 campaign management
• Strong knowledge of email marketing, CRM, and lead management tools
• Experience in product marketing, positioning, and messaging
• Excellent content writing and communication skills
• Strong analytical, reporting, and presentation skills
• Proficient in MS Excel and PowerPoint
• Ability to independently manage multiple campaigns

Preferred Skills

• Experience in Account - Based Marketing (ABM)
• Familiarity with project management tools
• Knowledge of SEO, SEM, Google Ads, and LinkedIn paid campaigns
• Strong research and strategic planning skills
• Experience with product launches and sales enablement content

Additional Requirements

• Candidates who can join immediately will be preferred
• Strong interpersonal and stakeholder management skills
• Comfortable working full‑time from the office in Chennai