Digital Marketing Executive

Eventexpo Technology Solutions; Chennai District; On-site; INR 300,000 - 500,000; Full time

Job summary

Eventexpo Technology Solutions is seeking a Digital Marketing Executive to independently manage day-to-day digital marketing activities, strengthen our online presence, and support lead generation and business growth from Chennai.

The ideal candidate should have good communication skills, a creative mindset, and practical knowledge of social media, SEO, paid advertising, content creation, and digital analytics.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 1 year of Digital Marketing experience.
• Strong understanding of Social Media Marketing, SEO and Digital Advertising.
• Basic knowledge of Google Ads and Meta Ads preferred.

Responsibilities

• Plan and execute digital marketing campaigns across online platforms.
• Manage LinkedIn, Instagram, Facebook and other social media platforms.
• Create and coordinate posts, creatives, reels, videos and campaign content.
• Prepare and maintain social media content calendars.
• Support lead generation through digital marketing channels.
• Manage and optimize Google Ads and Meta Ads.
• Work on basic SEO and keyword optimization.
• Monitor website traffic, performance and lead-generation activities.
• Track campaign performance and prepare reports on reach, engagement, leads and conversions.
• Coordinate with Sales, Design, Customer Success and Management teams.
• Explore new digital platforms and opportunities for brand awareness and business lead generation.

Skills

Digital Marketing

Social Media Marketing

Lead Generation

SEO

Google Ads

Meta Ads

Content Marketing

LinkedIn Marketing

Analytics

Canva

Email Marketing

B2B Marketing

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related field

Tools

GA4

Google Search Console

Canva

Job description

Job Role DIGITAL MARKETING EXECUTIVE

Position: Digital Marketing Executive

Experience: Minimum 1 Year

Employment Type: Full-Time

Joining: Immediate Joiners Preferred

Location: Chennai

Preferred: Male

About the Role

We are looking for a *Digital Marketing Executive* who can independently manage day-to-day digital marketing activities, strengthen our online presence, and support lead generation and business growth.

The ideal candidate should have good communication skills, a creative mindset, and practical knowledge of social media, SEO, paid advertising, content creation, and digital analytics.

Key Responsibilities

• Plan and execute digital marketing campaigns across online platforms.
• Manage *LinkedIn, Instagram, Facebook* and other relevant social media platforms.
• Create and coordinate posts, creatives, reels, videos and campaign content.
• Prepare and maintain social media content calendars.
• Support lead generation through digital marketing channels.
• Manage and optimize Google Ads and Meta Ads.
• Work on basic SEO and keyword optimization.
• Monitor website traffic, performance and lead-generation activities.
• Track campaign performance and prepare reports on reach, engagement, leads and conversions.
• Conduct competitor and industry research, particularly in the Events & Exhibition industry.
• Coordinate with Sales, Design, Customer Success and Management teams.
• Support email campaigns, presentations, brochures and other marketing materials.
• Explore new digital platforms and opportunities for brand awareness and business lead generation.
• Maintain proper records of campaigns, leads and marketing activities.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related field.
• Minimum 1 year of Digital Marketing experience.
• Strong understanding of Social Media Marketing, SEO, Content Marketing and Digital Advertising.
• Basic hands-on knowledge of Google Ads and Meta Ads preferred.
• Knowledge of GA4, Google Search Console and digital analytics tools is an advantage.
• Good content writing and communication skills.
• Basic knowledge of Canva or similar creative tools.
• Ability to analyze marketing data and prepare basic performance reports.
• Creative mindset with strong attention to detail.
• Ability to work independently and coordinate effectively with multiple teams.
• Candidates with experience in Events, Exhibitions, Advertising, Interior or B2B industries will be preferred.

Key Skills

Digital Marketing | Social Media Marketing | Lead Generation | SEO | Google Ads | Meta Ads | Content Marketing | LinkedIn Marketing | Analytics | Canva | Email Marketing | B2B Marketing