Marketing Executive

Info G Innovative Solutions; Salem; On-site; INR 300,000 - 600,000; Full time

Job summary

Info G Innovative Solutions in Salem seeks a Marketing Executive with hands-on digital marketing experience to boost online presence and lead generation.

You will manage content across social channels, run campaigns, support business development, and promote services including AI Data Annotation, Data Collection, BPO/ITES, Software Development, Website Development, and Mobile Applications. Collaboration with design teams and analytics is essential.

Qualifications

• 2+ years in Digital Marketing, B2B Marketing or Lead Generation.
• Proficient English verbal and written communication.
• Strong LinkedIn, social media, email marketing and lead gen knowledge.
• Basic SEO, Google tools, content marketing and digital advertising.
• Ability to create or coordinate professional marketing content.
• Good research and analytical skills.

Responsibilities

• Develop and run digital marketing campaigns to generate B2B leads.
• Manage presence on LinkedIn, Google, social channels.
• Create and coordinate marketing content: posts, creatives, brochures, case studies, emails.
• Conduct market and competitor research.
• Support LinkedIn marketing and targeted outreach campaigns.
• Plan and execute email campaigns.
• Generate and maintain prospect databases for different industries and target markets.
• Work with the BDE team to provide qualified leads and marketing support.
• Track campaign performance and analyze results.
• Maintain marketing reports and website content updates; basic SEO.
• Coordinate with designers and content teams for marketing materials.
• Promote services: AI Data Annotation, Data Collection, BPO/ITES, Software Development, Website Development, and Mobile Applications.
• Explore new digital platforms and channels for business promotion.

Skills

Digital marketing

B2B marketing

Lead generation

Social media marketing

Content creation

Email marketing

SEO basics

Analytics

MS Office / Google Workspace

CRM tools

Tools

Canva

LinkedIn

Google Analytics

CRM software

Email marketing platforms

Google Ads

Job description

We are looking for a Marketing Executive to join our team in Salem. The ideal candidate should have hands-on experience in digital marketing, content creation, social media, lead generation, and online brand promotion.

The candidate will be responsible for increasing brand visibility, generating marketing-qualified leads, supporting business development activities, and promoting our services across digital channels.

Key Responsibilities

• Develop and execute digital marketing campaigns to generate B2B leads.
• Manage company presence across LinkedIn, Google, social media, and other relevant platforms.
• Create and coordinate marketing content including posts, creatives, presentations, brochures, case studies, and email campaigns.
• Conduct market and competitor research to identify new opportunities.
• Support LinkedIn marketing and targeted outreach campaigns.
• Plan and execute email marketing campaigns.
• Generate and maintain prospect databases for different industries and target markets.
• Work closely with the BDE team to provide qualified leads and marketing support.
• Track campaign performance, lead sources, engagement, and conversions.
• Maintain marketing reports and regularly analyze campaign results.
• Support website content updates and basic SEO activities.
• Coordinate with designers, content teams, and internal departments for marketing materials.
• Promote company services such as AI Data Annotation, Data Collection, BPO/ITES, Software Development, Website Development, and Mobile Applications.
• Explore new digital platforms, communities, directories, and channels for business promotion.

Required Skills

• Minimum 2 years of experience in Digital Marketing, B2B Marketing, Marketing, or Lead Generation.
• Good verbal and written English communication skills.
• Strong understanding of LinkedIn marketing, social media marketing, email marketing, and lead generation.
• Basic knowledge of SEO, Google tools, content marketing, and digital advertising.
• Ability to create or coordinate professional marketing content.
• Good research and analytical skills.
• Ability to identify target industries, companies, and potential customers.
• Proficiency in MS Office / Google Workspace.
• Experience with tools such as Canva, LinkedIn, Google Analytics, CRM, email marketing platforms, or similar tools is preferred.
• Self-motivated, creative, organized, and target-oriented.

Preferred Qualifications

• Experience in B2B IT/Software, AI, Data Annotation, BPO/ICES, or technology marketing.
• Experience in promoting services to international markets.
• Experience working with LinkedIn lead-generation tools.
• Basic understanding of AI/ML and technology services.
• Candidates based in Salem or nearby locations are preferred.

Key Performance Areas

• Qualified B2B leads generated.
• LinkedIn and social media engagement.
• Website and digital visibility.
• Marketing-qualified leads delivered to the BDE team.
• Contribution to overall business-development activities.