Digital Marketing Executive

Microcosmworks; New Delhi; On-site; INR 300,000 - 540,000; Full time

Job summary

Microcosmworks is seeking a proactive Business Developer & Digital Marketing Executive to join our growth team in Delhi. The role blends digital marketing with IT services sales, emphasizing Upwork bidding, LinkedIn outreach, and SEO-driven content strategies.

You will plan SEO initiatives, craft proposals, and collaborate with design/tech teams to convert leads into clients across international markets.

Qualifications

• 6 months to 1 year of experience in Digital Marketing, IT Sales, or Business Development.
• Hands-on experience with Upwork / Freelancer / Bidding Platforms.
• Familiarity with LinkedIn Sales Navigator, LinkedIn marketing, and email campaigns.
• Good understanding of IT services such as Web/App Development, SaaS, or Cloud Solutions.
• Excellent English communication and writing skills.

Responsibilities

• Assist in planning and executing SEO strategies (on-page & off-page) to drive organic traffic.
• Perform keyword research, competitor analysis, and track rankings using tools like Ahrefs, SEMrush, or Ubersuggest.
• Contribute to content strategy (blog posts, landing pages, LinkedIn content) based on SEO insights.
• Manage Google Business Profile (GMB) and basic technical SEO checks (site audits, indexing, etc.).
• Support social media growth on LinkedIn, through organic, value-driven posting.
• Handle bidding on Upwork, Freelancer, Guru, and other freelance platforms.
• Write compelling proposals, follow-up messages, and close deals with international clients.
• Use LinkedIn Sales Navigator for lead generation, prospecting, and outreach.
• Build and maintain a pipeline of qualified leads via email, LinkedIn, and platforms.
• Collaborate with tech and design teams to understand services and create proposals.

Skills

Digital Marketing

IT Sales

Business Development

English communication

Tools

Upwork / Freelancer / Bidding Platforms

Canva

HubSpot

Zoho CRM

Google Analytics

LinkedIn Sales Navigator

Job description

We are looking for a proactive and enthusiastic Business Developer & Digital Marketing Executive to join our growth team. The ideal candidate should be familiar with online bidding platforms like Upwork and possess working knowledge of LinkedIn Sales Navigator, organic SEO, content strategy.

Key Responsibilities

Digital Marketing

• Assist in planning and executing SEO strategies (on-page & off-page) to drive organic traffic.
• Perform keyword research, competitor analysis, and track rankings using tools like Ahrefs, SEMrush, or Ubersuggest.
• Contribute to content strategy (blog posts, landing pages, LinkedIn content) based on SEO insights.
• Manage Google Business Profile (GMB) and basic technical SEO checks (site audits, indexing, etc.).
• Support social media growth on LinkedIn, through organic, value-driven posting.

Business Development

• Handle bidding on Upwork, Freelancer, Guru, and other freelance platforms.
• Write compelling proposals, follow-up messages, and close deals with international clients.
• Use LinkedIn Sales Navigator for lead generation, prospecting, and outreach.
• Build and maintain a pipeline of qualified leads via email, LinkedIn, and platforms.
• Collaborate with tech and design teams to understand services and create proposals.

Required Skills

• 6 months to 1 year of experience in Digital Marketing, IT Sales, Business Development.
• Hands-on experience with Upwork / Freelancer / Bidding Platforms.
• Familiarity with LinkedIn Sales Navigator, LinkedIn marketing, and email campaigns.
• Good understanding of IT services such as Web/App Development, SaaS, or Cloud Solutions.
• Excellent English communication and writing skills.

Nice to Have

• Knowledge of tools like Canva, HubSpot, Zoho CRM, Google Analytics.
• Basic understanding of SEO, content marketing, and ad campaigns.
• Ability to research, analyze, and identify new market opportunities.